Lancôme takes centre stage with Smart Store at Lotte Duty Free Myeongdong

By Luke Barras-hill |

Lancôme Travel Retail Asia Pacific has teamed up with Lotte Duty Free to launch the Lancôme x Lotte Duty Free Smart Store.

Situated at Lotte Duty Free’s main downtown shop in Myeongdong, Seoul the 520sq m space allows travellers to explore the brand’s recognisable skincare and makeup products using augmented reality and artificial intelligence tools.

Drawing on powerful technologies and an attention to personalisation, Lancôme entices shoppers to discover the second generation of Advanced Génifique Serum by interacting with the Génifique Game Table.

A giant Advanced Génifique Serum LED bottle offers a name engraving service and social sharing technology.


Meanwhile, Lancôme has introduced its first ever travel retail in-store concept of the augmented reality makeup try-on service, ModiFace (or Dream Face at Lotte Smart Store), which launched last year following L’Oréal’s acquisition of ModiFace in 2018.

Using refined algorithms, shoppers can match different shades and try on different Lancôme foundations, lipsticks and other makeup products via a virtual mirror from the iPad or scanning QR codes through the Lotte Duty Free app.

The 520sq m area offers new digital beauty experiences as as AR and VR, supported by contactless payment methods and enhanced levels of personalisation.

Customers also can benefit from contactless payments, electronic price tags, personalised QR codes and personal mobile shopping carts.

Emmanuel Goulin, Managing Director, Loreal Travel Retail Asia Pacific said: “Together with Lotte Duty Free, we want to invent the beauty of tomorrow in travel retail with digital innovation services. The Lancome x Lotte Duty Free Smart Store is the co-creation of a fully integrated physical and digital experience, and a re-imagination of our relationship with travellers through dynamic, beauty tech innovations.”

Four products will spotlight at the Lancôme x Lotte Duty Free Smart Store: Advanced Génifique Serum, Clarifique Dual Essence, L’Absolu Rouge Lipstick 196 and Teint Idole Ultra Wear Foundation.

Kap Lee, CEO, Lotte Duty Free added: “Lotte’s partnership with Lancôme Travel Retail Asia Pacific was a natural one. Both organisations saw technology’s potential to offer the travel retail industry a solution for recovery and growth – all while offering consumers exciting digital innovations as part of a reinvented travel retail experience.”

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