Libre EDP puts on dazzling spectacle at The Mangrove Resort Hotel Sanya

By Luke Barras-hill |

Libre, the EDP by Yves Saint Laurent, illuminated the façade of The Mangrove Sanya Resort Hotel on 23 December.

Yves Saint Laurent Beauty has showcased its acclaimed eau de parfum Libre in an impressive light show at Haitang Bay’s The Mangrove Sanya Resort Hotel on Hainan island.

More than 200 VIPs, including key influencers, were present on 23 December to inaugurate a film projection of the women’s fragrance and its brand ambassador Dua Lipa onto the building’s façade (see video below).

Before the light show began, management at L’Oréal Travel Retail Asia Pacific and partner China Duty Free Group linked hands with key influencers to mark a firework countdown under a three-metre high YSL logo adorned with Libre fragrance bottles.

RETAILTAINMENT OPTIONS

After the event, visitors were treated to a series of ‘retailtainment’ opportunities.

They were invited to explore a graffiti wall echoing Libre’s bold and unrestrained spirit and an ingredients zone fashioned from lavender and orange flowers to denote the top, middle and base notes of the fragrance.

Professional makeup artists were also on hand to apply YSL holiday beauty looks.

Youssef Benkirane, General Manager of Makeup Business Unit at L’Oréal Travel Retail Asia Pacific, said: “With our iconic Libre Eau de Parfum’s first-ever light up celebration show in Sanya, we wanted to offer consumers the goldest and most bold celebration – the perfect holiday gesture.

“With the YSL Cassandra tree light up ceremony and Libre’s illumination across the Sanya skyline, we wish you all a joyful and memorable festive season.”

International

OUT NOW: June/July issue + Top 10 Airports

The TRBusiness June/July 2024 edition, featuring the Top 10 Airports report, is now available...

International

TR Consumer Forum 2024 photo gallery now live

The TR Consumer Forum 2024 was packed with memorable moments, from the very first networking...

International

TR Consumer Forum welcomes Gulf Beverages

TRBusiness is proud to announce Gulf Beverages and African + Eastern as Diamond Sponsors for the...

image description

In the Magazine

TRBusiness Magazine is free to access. Read the latest issue now.

E-mail this link to a friend