Trbusiness. The travel retail Trbusiness. The magazine for global retail and duty free professionals.Lindt & Sprüngli celebrates Visit Malaysia Year 2026 with KLIA HPP
By Trbusiness Editor |
The activation will run until March.
Lindt & Sprüngli has partnered with Eraman to deliver a high-profile promotion in Zone C of Kuala Lumpur International Airport (KLIA).
The activation began last November and will run until March, capturing peak travel periods including Christmas and Chinese New Year, while also supporting the celebration of “Visit Malaysia Year 2026”.
The activation aims to drive category growth in 2026 by spotlighting several product and format innovations within a high-impact travel retail showcase.
In celebration of Visit Malaysia Year 2026 – a year-long programme of activities backed by Tourism Malaysia – Lindt & Sprüngli has created an exclusive Travel Destination Series, featuring specially designed sleeves that highlight Malaysia as a must-visit destination, and offer a memorable gifting and souvenir choice for travellers.
The HPP also showcases the brand’s Lindt Choco Wafer, launched last October, and its popular Dubai Style Chocolate.
To further drive engagement, the HPP features guided sampling and a “Spin & Win” game.
To further enhance engagement, the HPP features guided sampling and a “Spin & Win” game, which offers shoppers who purchase any two items from the Travel Destination Series the chance to play and win a range of prizes.
Lindt & Sprüngli Head of Global Travel Retail Peter Zehnder commented: “Kuala Lumpur International Airport is a strategically important travel retail hub for Lindt & Sprüngli in a market where our products truly resonate with shoppers.
The promotion spotlights multiple product and format innovations, including the brand’s popular Dubai Style Chocolate.
“This activation – underpinned by our partnership with Eraman – reflects our commitment to innovation, premium brand experiences and meaningful local relevance.
“By celebrating Visit Malaysia Year 2026 and showcasing a wealth of indulgent novelties, we aim to create memorable moments for travellers while strengthening our leadership position in premium chocolate.”
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