Livestream at Hainan’s Global Duty Free Plaza highlights Foreo star brands

By Luke Barras-hill |

Foreo presented a number of its ‘hero’ brands during the livestream.

Foreo and sister brand FAQ have appeared on a selective livestream hosted by Global Duty Free (GDF) Plaza in Haikou, Hainan.

The Luna 3 Mini, UFO 2, ISSA baby and ISSA kids skus were spotlighted alongside travel retail sets for Picture Perfect, which offers the LUNA 3 and Serum Serum Serum; the Luna Mini 2 limited edition Candy Collection; and the Beauty Detour set comprising ISSA 2 and Luna Play.

Meanwhile FAQ highlighted its FAQ 101 and FAQ 102 anti-aging devices.

TUTORIALS LIFTS AUDIENCE ENGAGEMENT

In festive spirit, the livestream offered special discounts for ‘hero’ products to encourage first-time customers to purchase items from the brand, plus gifts during a lucky draw session to increase audience engagement.

During the session, Bella Ding, Senior Product Training Manager of Foreo and FAQ’s Global Travel Retail department, presented products including the Foreo Candy Collection (pictured below).

She offered a detailed introduction for each of the star ranges, while describing their correct usage and benefits.

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