The Loacker activation ran at BKK throughout May.

Loacker strengthened its long-standing partnership with King Power Thailand through a high-profile activation at Bangkok Suvarnabhumi Airport, designed to boost visibility for its travel retail portfolio and spotlight its latest gifting innovation, Misto Bontà.

The activation, which ran throughout May, showcased Loacker’s core range within a dedicated branded space, while introducing travellers to the new 466.5g Misto Bontà variety pack. The initiative reflects the continued growth of the partnership between Loacker and King Power Thailand, as well as increasing demand for premium confectionery products that cater to gifting, sharing and self-treat occasions.

Originally unveiled at the TFWA World Exhibition in Cannes last year, Misto Bontà has been developed specifically for travel retail consumers seeking versatility and convenience. The assortment combines a selection of Loacker’s best-known products and flavours in a single premium presentation, designed to appeal to a broad range of shopper needs and occasions.

The collection includes Wafer Thins Dark Chocolate, seven Classic wafer varieties – Napolitaner, Double Choc, Vanilla, Cremkakao, Alpine Milk, Cocoa & Milk and Peanut Butter – alongside three Gardena flavours: Hazelnut, Coconut and Chocolate.

Presented in Loacker’s distinctive red packaging and featuring an integrated carry handle, the assortment has been designed to maximise visibility and convenience within the airport retail environment while encouraging shoppers to explore the breadth of the brand’s portfolio.

The Bangkok activation leveraged Loacker’s strong visual identity and heritage, inviting travellers to discover the brand’s Alpine roots, commitment to quality ingredients and focus on natural goodness. The displays also featured the company’s “100 Years” and “All for Goodness” messaging, building on the momentum generated by Loacker’s centenary celebrations in 2025.

Loacker Head of Travel Retail and Duty Free Juan Miguel Cabrera said: “Our partnership with King Power Thailand continues to go from strength to strength, and this activation demonstrates the strong momentum we are building together in a key travel retail market.

“It also provides the ideal platform to introduce Misto Bontà, a premium assortment created to meet the growing demand for convenient, shareable and giftable confectionery formats. As we continue to expand our presence across King Power Thailand locations, we remain focused on creating impactful shopper experiences that bring more travellers to the Loacker brand.”

King Power Thailand Department Manager, Merchandising Department, Yongsak Kongthanarat added: “We are delighted to support the launch of Misto Bontà within our airport retail environment. Loacker continues to perform strongly across our locations, and this activation provides an excellent platform to drive shopper engagement while further strengthening the premium confectionery category.”

The activation underlined Loacker’s ongoing focus on travel retail-exclusive formats and experiential retail, while reinforcing Thailand’s importance within the brand’s wider Asia Pacific growth strategy.

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