L’Occitane Group presents travel retail portfolio at Singapore show

By Trbeditor |

L’Occitane Group will showcase a selection of best-sellers at this year’s TFWA Asia Pacific Exhibition.

L’Occitane Group is showcasing six of its brands – L’Occitane en Provence, Melvita, Elemis, Grown Alchemist, Erborian and Sol de Janeiro – at this week’s TFWA Asia Pacific Exhibition & Conference, following a successful multi-brand debut in Cannes.

In line with the group’s sustainability and eco-friendly principles, the Singapore booth incorporates a nature-themed ‘greenhouse for biodiversity’ façade, featuring foliage and a plant-flanked interior which includes a central tree.

READ MORE: L’Occitane to showcase TR brand portfolio for first time at TFWA WE

New travel retail roll-outs

Best-sellers from across the portfolio will be a key focus at the show. These include Pro-collagen Cleansing Balm by Elemis, Instant Smoothing Serum & Skin Renewal Serum by Grown Alchemist, Brazilian Bum Bum Cream by Sol de Janeiro, Super BB Doré by Erborian, and Argan Oil & Rose Hip Oil by Melvita.

L’Occitane en Provence will also preview forthcoming innovations for 2023/24, including this year’s Holiday collection, which will feature nature-inspired, sustainable travel retail exclusive offers, and creative gift compositions.

Innovations from L’Occitane en Provence, including this year’s Holiday collection, will also be previewed at the Singapore show.

L’Occitane Group Managing Director Global Travel Retail Estelle de Bure commented: “We are delighted to support the TFWA Asia Pacific Summit as it makes its full-scale ‘live’ return for the first time in Singapore since the pandemic.

“As the industry is witnessing a positive upsurge in travel retail footfall, this is an exciting time for us to get together with our trusted travel partners. We look forward to presenting the best-selling lines of our multi-brand travel retail portfolio while highlighting some of our forthcoming travel retail innovations.”

De Bure continued: “As regards forthcoming brand news, we’re pleased to announce that Sol de Janeiro has already begun its global travel retail roll-out with an exclusive two-month partnership with Dufry in the UK followed by Europe and the Americas. Meanwhile, Grown Alchemist will be showcased from May onwards in European airports, following its successful exclusive pre-launch with Heinemann at Sydney Airport in January.

“As regards Erborian, we shall be pursuing its expansion, focusing on the UK and Europe. Elemis, which already has a strong presence in the UK and China, will be rolled out in Europe and in the US.”


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