L’Oréal Paris and Royal Salute go cross-category at Suvarnabhumi

By Benedict Evans |

– TRBusiness

This will be the first cross-category activation at Thailand Suvarnabhumi Airport, launching from August 1 to August 30, 2025.

L’Oréal Paris has joined forces with Royal Salute on a cross-category collaboration activation at Thailand’s Suvarnabhumi Airport.

Combining a travel exclusive anti-ageing set from L’Oréal, namely its Age Protect Anti-Aging Routine – as well as a 21YO Vintage Blend 2002 release from Royal Salute, the two brands will enact a takeover of the King Power Lounge Space and an outpost at the Departure Hall Main West.

The Royal Salute Vintage Blend is its first ever vintage release, 100% matured in American oak casks laid down in 2002.

The TR exclusive anti-ageing set features a cleanser, toner, lotion, and eye cream, featuring key ingredients such as copper peptide, Atlantic kelp, pro-xylane, and dual collagen peptide.

Between the two stations, there will be several activities for passengers to try, including: hand massage; nosing; cocktail-making; skincare routines; exclusive cobranded GWP; and a complimentary alcohol tasting.

READ MORE: L’Oréal TRAP and Shilla take over Changi with YSL Beauty Light Club

READ MORE: Pernod Ricard financial results show sharp travel retail sales decline

READ MORE: Chivas Brothers releases GTR exclusive Pauillac Cask Finish 18 Year Old

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