L’Oréal Paris promotes Revitalift with Bangkok science lab-themed pop-up

By Trbeditor |

The science-themed pop-up at King Power Srivaree.

L’Oréal Paris Travel Retail Asia Pacific is celebrating the resurgence of Chinese travellers to Thailand with a new jumbo-size (65ml) Revitalift Filler Eye Cream for Face travel retail exclusive, showcased via a laboratory-inspired pop-up at the King Power Srivaree downtown complex in Bangkok.

The futuristic installation, created in partnership with King Power International Group, made its debut on 18 March and will run until 31 May. It is designed to immerse travellers in an engaging journey through science, while encouraging them to explore and experience for themselves the latest innovations from L’Oréal Paris.

READ MORE: L’Oréal Paris celebrates Lunar New Year with space themed pop-up in Hainan

Interactive skincare 

The science lab-style pop-up is decked out in the Revitalift Filler line’s signature purple and white colour scheme. The new product formulation incorporates a 2X ProXylane® Pro concentration, said to deliver greater efficacy and value.

The installation features displays of typical laboratory apparatus, such as conical flasks and test tubes. On entering, guests are greeted by a life-sized Filler Eye Cream for Face replica.

The Filler Eye Cream for Face infinity mirror is selfie-friendly and underscores the pop-up’s scientific theming.

Travellers are invited to play an interactive mobile game, the objective of which is to upgrade the Filler Eye Cream for Face, while learning more about the product benefits. All participants receive an exclusive L’Oréal Paris gift bag thank-you.

A Filler Eye Cream for Face-shaped infinity mirror, flanked by lab equipment, underlines the pop-up’s scientific aesthetic, and offers the perfect photo opportunity backdrop.

Tester bars encourage travellers to discover L’Oréal Paris’ Filler Eye Cream for Face and other travel retail exclusives.

The tester bars of the product experience zone provide the ideal environment for travellers to discover not only the Revitalift Filler Eye Cream for Face, but other travel retail exclusive best-sellers, such as the 115ml Youth Code Ferment Pre-Essence.

To further stimulate sales, a limited-edition L’Oréal Paris beach towel and a L’Oréal Paris travel deluxe mini set gwp will be offered with every purchase of Filler Eye Cream for Face products and jumbo exclusives.

 

The pop-up welcome ceremony was attended by the L’Oréal Paris Polo Team participating in the Ambassador Cup at the King Power Polo club, and members of the King Power Merchandising Team, including Nuchanin Viriyatharakij, King Power Executive Vice President Group Merchandising, in addition to members of the L’Oréal Paris Travel Retail APAC Team, represented by Area Manager Loic Hemard.

“We are thrilled to bring our exclusive travel retail jumbo best-sellers to Thailand whilst offering our shoppers an engaging and seamless retail experience,” noted Arnaud Darde, General Manager of L’Oréal Paris Travel Retail Asia Pacific.

“This pop-up takeover reinforces our commitment to deliver superior and effective skincare that is scientifically backed while being accessible to all. We are excited to be a part of Thailand’s comeback story with King Power as historical preferred partner and look forward to continuing supporting and inspiring our customers in the region.”

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