L’Oréal Travel Retail spotlights Armani in downtown Sanya complex

By Benedict Evans |

– TRBusiness

Inspired by Armani couture, the pop-up featured signature Armani red hues, a plisse pattern and flowing fabrics.

L’Oréal Travel Retail Asia Pacific unveiled an exclusive Armani Beauty pop-up at the cdf Sanya International Duty Free Shopping Complex Block C in Haitang Bay.

From January 1-29, visitors were invited to explore Armani Beauty’s portfolio, alongside samplings of bespoke Hainan-inspired tea, and the crafting of a digital lantern captured within a 3D display.

Visitors personalised their experiences by creating digital wish lanterns which illuminated a 3D wall.

This interactive element allowed guests to share their wishes and celebrate the new year in a modern way.

Further, a bespoke luggage tag customisation service also added a personal touch.

The unique Hainan tea blend was crafted exclusively for its Haitang Bay pop-up.

L’Oréal’ added the pop-up reflected its commitment to sustainability, as it was eco-designed using 73% recycled and 27% renewable materials.

The lightweight, hollow structures were intended to minimise environmental impact, and all materials were designed for end-of-life recycling.

READ MORE: Armani Beauty brings summer-inspired podiums to airports in Europe and MEA

READ MORE: The Sustainability Interview: Laurence Pardieu-Duthil, L’Oréal Travel Retail

READ MORE: L’Oréal TRAPAC to open first Aesop store in Hainan

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