L’Oréal’s Armani dazzles in Haikou with festive Ferris wheel activation

By Charlotte Turner |

Armani beauty celebrated the holiday season with an exclusive pop-up store at the newly opened West gate of CDF Haikou Duty Free International Shopping Complex in December 2022.


At the pop-up store, visitors were able to discover more about Armani beauty and its range of products, while dipping into a series of experiences for the holiday season.


Visitors participated in an interactive mobile game and selected a wish to be projected on the Armani Ferris Wheel.


Two-wheel cabins were featured outside the pop-up store. “The first one as the perfect photo moment souvenir while, in the other one, visitors can collect a souvenir for their journey,” said the L’Oréal-owned brand.


To enhance the experience, a 30-minute festive light was displayed at the pop-up every weekend of the month.


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