Lotte donates KRW 20m to sustainable projects and unveils ‘Virtual LDF Tower’

By Charlotte Turner |

Leading Korean travel retailer, Lotte Duty Free has announced that it plans to donate KRW 20.23 million to projects which pledge to protect the environment as it releases the third episode in an LDF Original film series on ‘sustainable travel’, featuring prominent Korean girl group ‘aespa’.

 

Lotte communicates its message on the importance of protecting the environment through its short drama ‘Melody of the Stars’, which features a track of the same title from the Korean pop group.

 

The episode will be released on the Lotte Duty Free social media platforms this afternoon.

 

The ‘Melody of the Stars’ song, which was released earlier last month, has already exceeded 5 million views, according to the retailer.

 

Lotte launched the LDF Original Series in October of last year featuring the retailer’s own spokesmodels.

 

In the most recent episode – available in Korean, English, Chinese, and Japanese – which releases today, there is a clear focus on sustainable travel and preserving the earth.

 

An official from Lotte Duty Free said: “Thanks to great interest from customers globally, in the ‘LDF Original Series’, Lotte Duty Free has been able to participate in meaningful work with donations.

 

“We will continue to take the lead in protecting the global environment and facilitating sustainable travel.”

 

Virtual Lotte Duty Free Tower, unveiled in Vegas

Lotte also took part in the world-famous Consumer Electronics Show (CES) in Las Vegas from 5-8 January. At its booth it showcased a ‘Virtual Lotte Duty Free Tower’; a virtual shopping space featuring fashion and cosmetics stores, fitting room, and lobby floor.

 

Lotte also took part in the world-famous Consumer Electronics Show (CES) in Las Vegas from 5-8 January.

Lotte also took part in the world-famous Consumer Electronics Show (CES) in Las Vegas from 5-8 January.

Employing elements of the metaverse, this year guests were able to move freely around the stores by brand using their own avatar, and communicate in real-time with other customers.

 

Lotte Duty Free said it will complete the 10-story configuration of the Virtual Lotte Duty Free Tower (LDF Tower) by the end of 2023, when it plans to officially launch the platform.

 

In addition, a PC version of the platform is being developed so that customers can enjoy virtual shopping without an head-mounted device (HMD).

 

The developments follow an announcement shared by the Korea Customs Service (KCS) in September of last year, about expanding the scope of online duty free shopping to include the metaverse.

 

Lotte Duty Free said it will diversify its channels accordingly, including the aforementioned virtual LDF tower. It will also concentrate on making improvements to its existing online duty free sites.

 

Employing elements of the metaverse, this year guests were able to move freely around the stores by brand using their own avatar, and communicate in real-time with other customers.

Employing elements of the metaverse, this year guests were able to move freely around the stores by brand using their own avatar, and communicate in real-time with other customers.

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