Lotte Duty Free is continuing to enrich its portfolio of leading jewellery and watch brands by introducing French luxury brand Messika to its e-commerce store.
A curated selection of pieces went live on the web store on 16 November, including those from Messika’s signature collection, Move Classic, which features three ‘moving’ diamonds in more than 360 product designs to date.
The Parisian diamond jewellery brand made its debut with the retailer in Korea last year, in Lotte Duty Free’s main department store in Myeongdong, as well as its Lotte World Tower Store in Seoul.
“We are pleased to introduce Messika together in online and offline channels for the first time in the duty free industry,” said Lee Jung-min, Head of Product Division, Lotte Duty Free.
“Lotte Duty Free will continue to strengthen the lineup of famous jewellery and watch brands at home and abroad to introduce them to our customers.”
Messika is described as a ‘fast-growing global diamond jewellery brand’ with a presence in 75 countries.
Established in 2005 by Valerie Messika, it showcases the beauty of diamonds, with a modern and practical twist.
Collections feature pieces designed to be ‘mixed and matched’, from chain-shaped bracelets and bangles to rings.
Also available via Lotte’s e-commerce site are core products from Messika’s Move Uno collection, as well as the My Twin collection, which combines different diamond cuts.
Lotte Duty Free’s e-commerce site is home to a number of other top jewellery brands, including David Yurman, Kirin and Pomellato.
Its downtown duty free touchpoints also carry Chaumet, Fred, Damiani and Vacheron Constantin within the lineup.
There are plans to introduce more well-known jewellery and watch brands in the future to ‘further enhance customer shopping satisfaction’.
Lotte Duty Free has been busy strengthening its brand lineup across all categories this year.
In July, Korean fashion brand The Museum Visitor entered the Myeongdong store while September saw the introduction of French fashion brands Army and Maison Kitsuné.
That same month, Hollywood makeup brand Simihaze Beauty was added to the mix, making Lotte the brand’s sole retailer in Korea.
From 16 November to 14 December 2023, Simihaze Beauty will also operate a pop-up store on the first floor of the showroom.
Lotte Duty Free’s sales in October increased by approximately 280% compared to the same period last year.
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