Kim Dong-ha, CEO of Lotte Duty Free (third from the left), Kim Chang-kyu, Head of Operations at Incheon International Airport Corporation (third from right) and global brand ambassadors Aespa at the ribbon-cutting ceremony on 16 July.

Lotte Duty Free held a special event in the departure hall of Incheon Airport Terminal 2 on 16 July to mark the 100-day anniversary of its new branch at the hub. 

A variety of activities took place, such as ribbon-cutting and store tours, with company CEO Kim Dong-ha in attendance along with more key figures including Kim Chang-kyu, Head of Operations at Incheon International Airport Corporation and South Korean girl group and Lotte global ambassadors Aespa.

Passengers can take advantage of various promotions until 17 August, with the travel retailer hosting weekly giveaways of Pre LDF Pay for cosmetics, alcohol, and food purchases.

There is also a Lucky Seat event, which sees customers whose aeroplane seat number matches the lucky seat number at Lotte Duty Free receiving an exclusive LDF Pay of KRW50,000 to spend at the Incheon Airport branch. Those who aren’t so lucky can receive two types of travel pouches.

Additionally, customers who spend over $100 will receive a Lotte Duty Free model photocard (while supplies last).

Lotte Duty Free returned to Incheon Airport in April following around a three year hiatus and currently operates 15 stores (offering approximately 240 brands) in the DF1 zone (cosmetics, perfumes/liquor, tobacco, food) in a space spanning 4,094 sqm. Lotte says the move is expected to increase the company’s annual sales by more than KRW600 billion.

Kim Dong-ha, CEO of Lotte Duty Free, delivered a congratulatory speech at the ceremony marking the 100th day since the opening of the travel retailer’s Incheon Airport operations.

International passengers at Incheon Airport reached approximately 32.41 million from January to May this year, representing a 7.3% increase compared to the same period in 2025, according to Incheon International Airport Corporation.

To capitalise on the upswing in traffic, Lotte Duty Free has a strategic pipeline of experiential content to enhance its brick and mortar presence and is committed to expanding its differentiated product lineup.

The latest example of this is the launch of the the BTS collaboration food brand ARIH and the Hennessy limited edition collection Hennessy X.O Spirit of Travel Seoul Edition which debuted exclusively in the domestic duty-free market.

Lotte Duty Free operates 15 stores covering a total area of 4,094 sqm at Incheon Airport.

Activations such as aromatherapy and liquor tastings are further helping to boost customer dwell time.

At the 100-day ceremony, CEO Kim Dong-ha said: “The successful establishment of the Incheon Airport branch is a meaningful achievement achieved through customer trust and close cooperation with Incheon International Airport Corporation.

“Lotte Duty Free will continue to set new standards for duty-free shopping at Incheon Airport based on differentiated product competitiveness and service.”

Lotte Duty Free global brand ambassadors Aespa, from left to right: Karina, Giselle, Ningning and Winter.

Lotte Duty Free operates a total of 18 stores in five overseas countries, including eight in Korea.

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