Lotte Phu Khanh Duty Free (Lotte Duty Free’s Vietnamese Corporation) held a Da Nang downtown pre-opening concert at the city’s Tien Son Sports Palace on 27 August.
The promotional event attracted more than 4,000 people and featured K-pop boy band NCT Dream and Vietnamese stars including Min, Erik, Amee and Suni Ha Linh. Kap Lee, CEO, Lotte Duty Free and Suk Won Park, CEO, Lotte Phu Khanh were also in attendance.
According to the company, the event was organised as part of a long-term plan to bring Korean entertainment closer to Vietnamese youth, enhance cultural and economic exchanges and contribute to the development of tourism in Danang and Vietnam.
NEW SHOPPING EXPERIENCE IN DA NANG
Scheduled to open later this year, the new downtown store store will be Lotte’s fourth in Vietnam, following previous openings at Danang Airport in May 2017, Nha Trang Cam Ranh Airport in June 2018 and Hanoi Airport in July 2019. This latest opening will also be the retailer’s first downtown duty free shop on the central coast of Vietnam.
Regarding the new store itself, Lotte says it will be a world class shopping destination for the regions of Hoi An, Hue and Da Nang and bring another level of shopping experience courtesy of its central location. It also hopes the shop will promote Vietnamese culture, local products, tourism and the economy.
Products will include global and local merchandise which can be purchased in-store and collected at the airport on departure.
Park said: “The Lotte Duty Free Da Nang downtown store will be a new foundation for the tourism industry in Da Nang. The store will provide a luxurious and unique shopping experience to customers and house global and local merchandise.
“Through our own activities and utilising the K-wave or Hallyu phenomenon in Vietnam, we believe we can contribute to the development of the city’s tourism and economy. We will be also involved in the local community, creating new jobs and implementing CSR activities.”