Lotte Duty Free launches Hennessy X.O Spirit of Travel Seoul Edition

By Trbusiness Editor |

Image Credit: Lotte Duty Free
Lotte Duty Free Hennessy X.O Spirit of Travel Seoul Edition

The limited edition is available exclusively at Lotte’s Incheon International and Gimpo Airport stores.

Lotte Duty Free has introduced the new limited-edition Hennessy X.O Spirit of Travel Seoul Edition exclusively at its Incheon International and Gimpo Airport stores.

The release is part of Hennessy’s Spirit of Travel collection, which aims to connect the heritage of Hennessy X.O with contemporary travel experiences through city-inspired decanters.

Originally introduced in 2025, the collection celebrates the cultural identity of major destinations through designs influenced by architecture, art and local culture. Following its initial launch, the programme has expanded to key travel hubs including Seoul, Hong Kong, Macau and Singapore.

Lotte Duty Free is also the exclusive retailer of the Spirit of Travel Singapore Edition at its Singapore Changi Airport location.

The Seoul Edition reflects the city’s blend of cultural heritage and modern creativity. Each purchase includes an embossed leather luggage tag and is presented in a recyclable protective case made from 100% paper pulp, highlighting the brand’s sustainability credentials.

To support the launch, Lotte Duty Free has refreshed the Hennessy flagship boutique in Incheon T2 with dedicated Seoul Edition branding and displays.

The launch forms part of the retailer’s wider strategy to strengthen its portfolio of exclusive premium spirits offerings. Later this year, Lotte Duty Free will introduce Veuve Clicquot La Grande Dame by Jacquemus – a limited-edition collaboration between the Champagne house and the French fashion company.

READ NEXT: Lotte DF secures exclusive TR launch of food brand Arih

READ NEXT: Lotte Duty Free expands LINE Pay Taiwan partnership to online channels

READ NEXT: Maurice Hennessy tours Asia for Lunar New Year travel retail partner events

Food & Confectionery

On location: A Toblerone crystal bar, an auction, and a confectionery first

Image Credit: Mondelēz WTR [UPDATED] Mondelēz World Travel Retail (WTR) is setting a new bar...

Europe

Tony’s Chocolonely unveils travel-themed ‘pick and mix’ at Frankfurt

Image Credit: Tony's Chocolonely Tony’s Chocolonely has partnered with Gebr. Heinemann and...

Europe

Absolut Tabasco takeover mixes retail theatre & tasting engagement at MAN

Image Credit: Pernod Ricard GTR A first-of-its-kind hybrid F&B offering for Absolut...

image description

In the Magazine

TRBusiness Magazine is free to access. Read the latest issue now.

E-mail this link to a friend