Lotte Duty Free launches Hennessy X.O Spirit of Travel Seoul Edition
By Trbusiness Editor |
Lotte Duty Free has introduced the new limited-edition Hennessy X.O Spirit of Travel Seoul Edition exclusively at its Incheon International and Gimpo Airport stores.
The release is part of Hennessy’s Spirit of Travel collection, which aims to connect the heritage of Hennessy X.O with contemporary travel experiences through city-inspired decanters.
Originally introduced in 2025, the collection celebrates the cultural identity of major destinations through designs influenced by architecture, art and local culture. Following its initial launch, the programme has expanded to key travel hubs including Seoul, Hong Kong, Macau and Singapore.
Lotte Duty Free is also the exclusive retailer of the Spirit of Travel Singapore Edition at its Singapore Changi Airport location.
The Seoul Edition reflects the city’s blend of cultural heritage and modern creativity. Each purchase includes an embossed leather luggage tag and is presented in a recyclable protective case made from 100% paper pulp, highlighting the brand’s sustainability credentials.
To support the launch, Lotte Duty Free has refreshed the Hennessy flagship boutique in Incheon T2 with dedicated Seoul Edition branding and displays.
The launch forms part of the retailer’s wider strategy to strengthen its portfolio of exclusive premium spirits offerings. Later this year, Lotte Duty Free will introduce Veuve Clicquot La Grande Dame by Jacquemus – a limited-edition collaboration between the Champagne house and the French fashion company.
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