Lotte Duty Free: More benefits for passengers on ‘flights to nowhere’

By Andrew Pentol |

Lotte Duty Free has partnered with seven airlines including Korean Air to deliver retail incentives on non-landing international tourism flights.

Lotte Duty Free customers are being offered extra incentives to spend on so-called ‘flights to nowhere’.

As reported, Lotte Duty Free has already teamed up with a variety of domestic airlines including Air Busan, t’Way, Jeju Air and Air Seoul to offer duty free shopping benefits.

The Korean travel retail giant has since revealed that it has partnered with seven airlines, including Korean Air and Asiana Airlines, to deliver retail incentives on non-landing international tourism flights.

In March, passengers can receive up to KRW600,000/$723,000,000 through LDF Pay depending on the purchase amount in-store, with online customers receiving discounts totalling $1,550. This includes up to $540 of affiliated money at Lotte Internet Duty Free.

Customers using Asiana, Jeju Air and T’way Air can receive 3% cash-back (up to KRW10,000) on purchases made using the payment provider Toss.


Korean Air, Asiana and Busan passengers will receive a variety of free Lotte Duty Free gifts. Depending on the airline, passengers can receive popular beauty products such as Aveda hair products, Lab series cleanser samples and Lunasol and Vichy La Roche Poze skincare sets. Those travelling with Korean Air have the chance to win Rimowa products through an inflight lottery.

Customers taking ‘flights to nowhere’ with Asiana Airlines can receive 3% cash-back (up to KRW10,000) on purchases made using the payment provider Toss.

A total of 22 sightseeing flights for Lotte are planned in March. Passengers can enjoy the same duty free benefits as overseas travellers (one bottle of alcohol to a value of $1,400, 200 cigarettes and 60ml of perfume). This is in addition to basic duty free goods totalling no more than $600.

Meanwhile, Lotte has revealed that passengers on so-called ‘flights to nowhere’ between December 2020 and February 2021 favoured leather wallets, rings and necklaces. These were in addition to skincare, cosmetics and perfumes.

According to the retailer, imported cosmetics, fashion and watches and jewellery accounted for 34%, 30% and 14% of total sales respectively. Wallets, handbags and shoes from luxury brands such as Chanel, Hermès and Prada proved particularly popular, along with men’s cosmetics from Biotherm and premium infant cosmetics from Primage. Damiani necklaces were also a hit among passengers.

Lee Jung-min, Head Platform Business Division, Lotte Duty Free said: “We will continue to secure various popular products and provide partnership benefits to repay customers’ support in the future.”



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