The VIP event took place from 24–26 February.

Lotte Duty Free has partnered with skincare brand SK-II to host a three-day VIP beauty masterclass showcasing the Skinpower Re-New anti-ageing collection.

The VIP event took place from 24–26 February at the retailer’s Star Lounge at its Myeong-dong Store in Seoul. Two 90-minute sessions were conducted daily.

Participation was limited to 60 of Lotte Duty Free’s highest-spending Korean customers.

The sessions combined product presentations with interactive elements, including a flower-arranging class, skincare consultations, and personalised two-to-one hand massages.

Event styling incorporated floral centrepieces, alongside SK-II’s premium product displays, to create an immersive store-style environment.

All invited guests received welcome gifts and floral bouquets, alongside themed catering aligning with the event concept.

Lotte Duty Free hosts monthly beauty classes in partnership with leading global cosmetics brands as part of its strategy to build loyalty among top-tier customers, and to drive premium category performance.

A company spokesperson said the SK-II collaboration reflected its continued focus on delivering differentiated services and exclusive brand experiences for its highest-value members.

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