Lotte Duty Free records 550% yoy sales hike; launches spring promotion

By Faye Bartle |

Lotte Duty Free Awakening Spring shopping campaign.

Lotte Duty Free’s Awakening Spring campaign taps into the appetite for duty fres shopping in Korea.

Korean travel retailer Lotte Duty Free has experienced a 550% uplift in domestic sales over the past two months (January and February), compared to the same period last year.

The milestone achievement marks the half-way point to recovering to the pre-pandemic figures achieved in 2019.

To further capitalise on the growing demand for travel and duty free shopping in Korea, Lotte Duty Free is ramping up its marketing efforts with a new spring promotion titled ‘Awakening Spring’.

Customers shopping at the downtown Lotte Duty Free store can get their hands on up to KRW 3.2 million (around US$ 2,436) of LDF Pay (the organisation’s membership-based payment programme, which can be used like cash at Lotte Duty Free both online and in-store), depending on the transaction amount.

In addition, they can take advantage of discounts of up to 80% on leading global brands such as Stuart Weitzman, Bali and Vetrina.

At the retailer’s Incheon International Airport branch, customers can avail an instant discount of up to KRW 140,000 (around US$ 107), depending on the purchase amount.

Plus, Korean customers who have purchased more than US$250 worth of goods via the retailers webstore, or more than US$1,000 at Lotte Duty Free stores in the city (and who have completed the application on the website), will be entered into a prize draw for a chance to win a stay at the Signiel Busan luxury hotel in South Korea.

The competition is open until 19 March. A total of 25 lucky winners will be treated to a one-night stay in a Premier Ocean View Double Room with breakfast for two.

There are a number of other events taking place as part of the spring shopping promotion.

These include LDF PAY points giveaways and discount coupons.

Lotte Duty Free has recently strengthened its product line-up by welcoming to its portfolio a number of top brands including B-plane, PH Harvey, Cinals, Hamel and beauty brand Nonfiction.


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