Lotte Duty Free reopens Gimhae International Airport store after full refit

By Kristiane Sherry |

Lotte Duty Free has reopened its Gimhae store following a three-month full refurbishment.

Korean travel retailer Lotte Duty Free has reopened its Gimhae International Airport store in Busan following the full refurbishment of the 992sqm space.

A grand opening took place on 16 June following three months of work, with a renewed focus on premium perfumes and luxury eyewear (the store is the only location at the airport to sell perfumes and cosmetics).

More than 120 brands are available across the space, including Chanel, Estée Lauder and Chung Kwan Chang, which have been given prominence at the front of the space.

A new fragrance concept heroes premium brands in the category, including Le Labo, Maison Margiela, and Penhaligons.

Domestic cosmetic brands Cha & Park and Dr Jart have also picked up listings at the Gimhae store. 

The store reopening comes as international passenger numbers departing Gimhae Airport from January-May 2023 hit 1.27 million, an 140-fold increase year on year. 

Passenger traffic now stands at around 56% of 2019 pre-pandemic levels.

Busan promotional partnership

To celebrate the reopening of the Gimhae Airport store, Lotte Duty Free is running a promotion in-store and at its Busan location.

The first 500 customers who purchase US$50 or more in the Gimhae store will receive a free mask pack. 

Other gifts with purchase, depending on total spend, include tickets to the Busan Gijang Brick Campus and Yoshigo Photo Exhibition.

Different volume sales mechanics also trigger discounts on premium brands. For example, customers can enjoy a 20,000 won (about $15) off a $400 spend on La Mer and La Prairie. 

Park Eun-ji, manager of Lotte Duty Free Gimhae Airport (third left), Yang Eul-so, head of Gimhae Airport Customs (fourth left), Nam Chang-hee, airport manager of Korea Airlines Corporation (fifth left), Koo Byung-mo, director of the Gimhae Airport Immigration Bureau of the Ministry of Justice (fourth right), and Hong Jae-gu, chairman of the AOC (third right), attend the Gimhae store ribbon cutting ceremony. 

“We have completed the renewal work in line with the recovery of travel demand and have begun to welcome customers in earnest,” said Park Eun-ji, Lotte Duty Free Gimhae Airport Store Manager (from translation). 

“Lotte Duty Free Gimhae Airport will strive to provide world-class duty-free shopping services to customers.”

Last month, Lotte Duty Free reopened its Seoul Gimpo Airport store following a full renovation amid soaring sales and traffic numbers.

International

NOW LIVE: January ezine + landmark Annual Survey

The TRBusiness January 2024 ezine, containing the flagship Global Industry Survey, is now...

International

Harding+ announces departure of Chief Brand and Culture Officer Sue Gosling

Harding+ Chief Brand and Culture Officer Sue Gosling has stood down from her...

International

Global Travel Retail Awards 2024: Entries now open!

TRBusiness is delighted to announce that entries to the consumer-voted Global Travel Retail...

image description

In the Magazine

TRBusiness Magazine is free to access. Read the latest issue now.

E-mail this link to a friend