Lotte tie-up with Hyundai Card unlocks duty free points for shoppers

By Luke Barras-hill |

Lotte Duty Free has formed an alliance with Hyundai Card enabling loyal shoppers to earn duty free points when using a credit card.

Users can avail of LDF Pay rewards irrespective of where the card is used, in what is claimed to be a first for the Korean industry.

Two cards are available: Lotte Duty Free Hyundai Card and Lotte Duty Free-Mium Hyundai Card.

The former is a standard card offering 5% of the shopping amount as LDF Pay points worth up to KRW200,000/$152,000 per month.

VIP privileges

Meanwhile, the Lotte Duty Free-Mium Hyundai Card enables VIP or higher level customers to save 10% of their duty free payments worth up to KRW300,000 per month.

Special benefits are being offered to VIP customers such as discounts on shopping bills at duty free shops, department stores and shopping marts worth KRW150,000 per year, plus airport lounge and valet parking rewards at Incheon Airport.

The annual fee is KRW20,000 for the Lotte Duty Free Hyundai Card and KRW200,000 for the Lotte Duty Free-Mium Hyundai Card.

To mark the launch, Lotte Duty Free is hosting a number of customer events such as a sweepstakes promotion until 31 August with prizes on offer.

“As domestic overseas travel is expected to gradually normalise, we have teamed up with Hyundai Card to launch a credit card dedicated to duty free stores,” said a Lotte Duty Free official. “In the future, Lotte Duty Free store will do its best to ensure that customers can enjoy the rich shopping benefits.”

Messika lists with Lotte

In separate news, Lotte Duty Free has added French luxury jewellery brand Messika to the merchandising assortment.

Messica stores have opened on the 11th floor of Lotte’s Myeongdong main store and the 9th floor of Lotte World Tower.

Diamond jewellery specialist Messica was born in 2005 when Valérie Messika created her own maison, with an emphasis on modern and high jewellery creations.

Customers are able to mix-and-match designs using chain-shaped bracelets, bangles or multiple rings.

Its ‘Move Collection’ features moving diamonds across a pricing range of $700-$1,200.

“We expect that the demand from customers who want to add points to fashion by using jewellery or watches will increase in the future,” commented Lee Seung-guk, Head of Lotte Duty Free’s product division.

The listing, a first for Messika in the Korea market, expands on Lotte’s jewellery and watches offer to reflect consumption trends.

Lotte revealed Italian luxury jewellery brand Pomellato in January, while a Fred boutique opened at Lotte World Tower in April and Glashütte showcased at the Myeongdong store in June.

Lotte says sales of watches & jewellery items increased 99% year-on-year in the first half of 2022.


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