LSG Group to operate retail and catering onboard Greater Bay Airlines in HK

By Charlotte Turner |

LSG Group’s Retail inMotion (RiM) Asia has been awarded a contract by Greater Bay Airlines (GBA) to manage retail onboard, including F&B and boutique products.

LSG Sky Chefs in Hong Kong was also awarded the airlines catering service contract at the end of 2021.

“Both services complement each other perfectly, and thus provide customers and their passengers with a completely new customer experience on board,” said HK Cheung, Head of the LSG APAC region, during the signing ceremony on May 24 in Hong Kong.

“I am very grateful for the trust that Greater Bay Airlines has placed on our company and proud of my team, which together with the RiM team has made this success possible.”

INAUGURAL FLIGHT IN JULY

“From the very beginning that we worked with LSG Sky Chefs on the classic-catering offer, we realized that our companies were a good fit,” added Algernon Yau, CEO of Greater Bay Airlines.

“Retail inMotion is the expert and market leader in OBR and is the partner of choice for our onboard-retail program offering to our passengers. We are looking forward to a strong and trusting cooperation starting this summer.”

Newly established international airline, GBA is based in Hong Kong and whilst it only has two B737-800 aircraft, a third one set to join the fleet by late 2022 and it aims to grow this to over 30 by 2026.

GBA has been granted the licenses to operate from Hong Kong to 104 destinations, including the Chinese Mainland and other Asian destinations in the region and plans to launch its inaugural flight this July. The OBR program will be available from September.

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