LSTR Pacific opens VSB in Cairns

By Doug Newhouse |


LS travel retail Pacific has opened a 68sq m Victoria’s Secret Beauty and Accessories shop at Cairns Airport with the lingerie and beauty company.

 

The store opened its doors in Cairns Airport’s domestic terminal last Saturday and the range is focused on the best-selling beauty products and branded accessories in the range – including ‘prestige fragrances’ and the FiFi Award winning Victoria’s Secret Bombshell and Victoria, plus other favourites such as VS Fantasies.

 

The outlet will also offer accessories such as cosmetic cases and multi-use fashion bags, plus scarves, sunglasses and panties, which it says, are ‘outstanding for gifting or self-gifting’.

 

The Cairns Airport shop features cherry-black fixtures and ‘eye-catching focal walls’. A gallery of runway and black and white images showcases the product range and reinforces the brand identity while two video walls show footage of the Victoria’s Secret Angels, providing what LSTR describes as ‘a genuine point of difference for the store’.

 

The retailer adds that the new offering draws upon ‘the same successful formula already in place at Adelaide Airport’, where LS travel retail Pacific opened its first Victoria’s Secret Beauty and Accessories store in March of this year.

 

 

LS GROUP’S SIXTH VSB STORE

LS travel retail Pacific CEO Matthieu Mercier (inset) said: “We are delighted to be extending our partnership with Victoria’s Secret. This will be the LS group’s sixth Victoria’s Secret Beauty and Accessories store, with two stores in Prague and Amsterdam Airports, and now two in Australia.

 

“This Victoria’s Secret Beauty and Accessories store adds to our long standing partnership with Cairns Airport, where we already operate several stores, including speciality and food and beverage concessions, as well as our market-leading Relay and NewsLink stores.”

 

Fiona Ward, General Manager Commercial of Cairns Airport added: “Cairns Airport welcomes Victoria’s Secret as an exciting new addition to its T2 retail offer.

 

“Airport customers have been looking forward to the store opening since it was announced and it is expected Victoria’s Secret Beauty & Accessories will prove instantly popular with both local travellers and the many Australian and international visitors who come to holiday in the spectacular Cairns & Great Barrier Reef tourism destination.”

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