Malaysia Airports is inviting leading global airport media operators, advertising concessionaires and strategic partners are being invited to share their capabilities and potential approaches.

Malaysia Airports has launched a Request for Information (RFI) inviting leading airport media operators, advertising concessionaires and strategic partners to share their insights on the future development of its airport advertising estate.

The scope of the RFI covers Kuala Lumpur International Airport (KLIA) Terminal 1, KLIA Terminal 2 and selected airports across Malaysia throughout Peninsula Malaysia, Sabah and Sarawak – spanning a total of 22 airports across its network.

The move is designed to explore how airport advertising can ‘evolve through digital transformation, data-informed audience measurement, omnichannel engagement and more sustainable Digital Out-of-Home (DOOH) solutions, while enhancing the overall passenger experience’, according to the airport operator.

The exercise will also assess potential commercial models and how Malaysia Airports’ advertising estate can better support its wider ambition of strengthening its airports as gateways for tourism and business.

Interested parties are invited to submit their responses by 25 September 2026, 5.00 pm MYT (see details below).

The RFI exercise forms part of wider efforts to prepare the airport network for its next phase of growth.

In 2025, Malaysia Airports recorded 104.5 million passenger movements across its local network, comprising a broad mix of international, domestic and regional travellers.

Alongside infrastructure and operational improvements, Malaysia Airports is reviewing how its commercial assets and partnerships can contribute more effectively to the terminal environment and support the long-term development of its airports.

Malaysia Airports says the initiative is designed to ‘unlock future commercial opportunities by enhancing network reach, modernising the current advertising estate, and shaping a digitally enabled, future-ready advertising ecosystem’.

“Our airport network offers significant reach across a wide range of passenger segments and markets. Through this RFI, we want to understand how that potential can be developed into a more effective airport media ecosystem that serves brands and partners while contributing positively to the passenger experience,” said Malaysia Airports Managing Director Dato’ Mohd Izani Ghani.

“This is also an opportunity to reinforce our airports as gateways for tourism and business, as well as spaces that reflect Malaysian identity. The insights received will help us determine how airport advertising can support our broader ambition to position Malaysia as the most connected country in Asia Pacific.”

The airport advertising review is said to focus on three areas: enhancing terminal ambience, strengthening the commercial potential of the advertising estate and accelerating its digital transformation.

As mentioned above, Malaysia Airports is seeking insights on how data-informed audience measurement, automated media capabilities and omnichannel engagement can enable brands to connect more effectively with travellers.

The review will also consider smart-airport integration and energy-efficient Digital Out-of-Home (DOOH) solutions that complement passenger wayfinding and the wider terminal environment.

The advertising estate spans terminal buildings, Flight Information Display Systems (FIDS), DOOH screens, airport trolleys and other Malaysia Airports-owned infrastructure.

Market feedback is also being sought on potential delivery models, including a unified nationwide concession, regional clusters or other suitable structures.

Respondents may provide views on Minimum Annual Guarantee (MAG), revenue-sharing arrangements, passenger-linked models and other rental mechanisms.

Sustainable operating practices and relevant Environmental, Social and Governance (ESG) principles will also form part of the assessment.

Interested parties are invited to submit their responses electronically in PDF and Excel (Financial) format to the Tender, Contract Management and Business Improvement Unit.

Request for Information Submission Details

Submission deadline: 25 September 2026, 5.00 pm MYT

Submission method: Electronic submission in PDF and Excel (Financial) format to the Tender, Contract Management and Business Improvement Unit.

Email: [email protected]

 

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