Margaret Dabbs prepares to put its best foot forward at Singapore show

The Glow Leg Duo set has been created especially for the travel retail channel.

Luxury British brand Margaret Dabbs London will present its portfolio of beauty products for the feet, hands and legs to travel retail customers at the forthcoming TFWA Asia Pacific Exhibition & Conference (stand Basement 2K10).

It will be the company’s debut appearance in Singapore, following a whirlwind 18 months of travel retail expansion, which has included securing airline listings with a number of key carriers including Emirates, HK Express, Hongkong Airlines, Qatar Duty Free, Saudia, Singapore Airlines, Tigerair, and Virgin Atlantic.

In Singapore, the company will highlight a carefully chosen selection of its best-selling formulations, including specially created ‘traveller’ duo packs. It will also offer delegates mini-foot and leg treatments on its stand.

Within Asia, Margaret Dabbs products are distributed in key domestic markets including Hong Kong, South Korea, Taiwan and China.

Sustainable, cruelty-free products

Brand founder Margaret Dabbs OBE commented: “We’ve had a phenomenal response to our range since we launched into the channel in 2021 through GMax Travel Retail. Our products are perfect for travellers who inevitably arrive at their destinations with tired legs, sore feet, dry hands, and chipped nails. This sector of the beauty market has been poorly serviced in the past. We’ve changed all that.”

She added: “With the brand becoming well established in Asia, it made perfect sense to exhibit at the TFWA Asia Pacific show. We already have a good presence with Asian airlines but there is plenty more potential – and not just with airlines, but in airport shops, downtown, and the rapidly growing cruise market, where we see opportunity in both retail and spa.”

The brand sees a huge amount of untapped potential within travel retail – in both the retail and spa sectors – for its feet, hands and legs portfolio.

All Margaret Dabbs London products are made using responsible, ethical practices, feature sustainably sourced ingredients, and are presented in 100% recyclable packaging. Neither the products, nor products from suppliers, are tested on animals.

Best-sellers to be showcased in Singapore include the brand’s Foot Hygiene Cream and Firming Leg Serum. The Travel Fabulous Feet & Hands Duo (PURE Repairing Hand Cream & Intensive Hydrating Foot Lotion 2 x 75ml) and Glow Leg Duo (Firming Leg Serum and Refining Glow Leg Spray 2 x 100ml) have been created especially for the travel retail channel.

Margaret Dabbs London also offers an inflight amenity programme for First & Business Class (short and long haul). Options available include the brand’s Body Lotion, Foot Hygiene Cream, PURE Repairing Hand Cream, Firming Leg Serum, Intensive Hydrating Foot Lotion, Nourishing Lip Balm, Face Cream, and Face Serum options.

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