Travel retail distribution specialists MG Cellars and Market Force (Asia) Ltd have announced a new strategic distribution partnership, effective January 2020.

MG Cellars, headed up by CEO Kathleen Gentzbourger, and Market Force (Asia), led by CEO Tony Bratsanos, are aligning to create synergy among their growing businesses.

The former has a broad range of wines and spirit brands in its travel retail portfolio, four regional offices, a Hong Kong-based bonded warehouse and a distribution network across 45 countries. It owns the Chabot Armagnac brand and its distribution portfolio includes Loch Lomond Scotch whisky, Reignac, Inniskillin and Halewood’s Whitley Neill Gin.

KEY APPOINTMENTS

Earlier this year, MG Cellars appointed Billy Man and Tony Wong as Regional Director for the Asia Pacific Market and Key Account Manager respectively to strengthen the company’s position in global travel retail.

Gentzbourger remarked: “This move makes perfect sense for both companies. We are both based in Hong Kong, have an expanding product portfolio and deal with the same clientele across the Asia Pacific region. We are confident that this collaboration will not only benefit our companies but most importantly our clients. Our customers will have access to an extensive portfolio of exciting brands as well as even more support in the region.”