The high-profile artistic takeover is running from November through December.

Moët Hennessy Travel Retail has partnered with Duty Zero by cdf to introduce the Dom Pérignon x Takashi Murakami experience at Hong Kong International Airport (HKIA).

The large-scale artistic takeover, running from November through December, incorporates an airport-wide initiative that merges art, movement, and luxury craftsmanship. It marks the pinnacle of the Maison’s collaboration with the artist.

The HKIA activation spans multiple zones across the East Hall North and South concourses, integrating Murakami’s visual motifs into key traveller touchpoints. There are coordinated displays across escalators, premium media sites and Duty Zero’s 3D digital screens, creating a unified visual experience built around Murakami’s signature flower motif.

The area between the escalators spotlights a Murakami-inspired flower installation, while a larger structure at the top of the escalators provides a clear focal point which signposts Dom Pérignon’s limited-edition collection.

Dom Pérignon: “Creation is an Eternal Journey”

The Hong Kong installation represents the regional highlight of Dom Pérignon’s global “Creation is an Eternal Journey” campaign. The series brings together seven contributors from different fields such as art and music, each offering a unique interpretation of the Maison’s creative philosophy.

The collaboration with Murakami aims to connect heritage with innovation, harnessing the artist’s Superflat aesthetic, which draws on classical Japanese art codes as well as modern cultural influences.

The artist collaboration is expressed through two limited editions: Dom Pérignon Vintage 2015 and Dom Pérignon Rosé Vintage 2010.

The collaboration is expressed through two limited editions: Dom Pérignon Vintage 2015 and Dom Pérignon Rosé Vintage 2010, each featuring packaging redesigned by Murakami.

The Dom Pérignon Vintage 2015 release is adorned with a smiling flower motif around the signature shield label. For Dom Pérignon Rosé Vintage 2010, the palette deepens, with more intense designs that mirror the rosé’s bold character.

When placed side by side, the coffrets create a modular floral scene, inviting collectors to engage, and extending the experience beyond the bottle.

The HKIA campaign incorporates displays across escalators, premium media sites and Duty Zero’s 3D digital screens.

Moët Hennessy Travel Retail Managing Director Nicolas Gilardenghi commented: “The Dom Pérignon x Murakami collaboration is a dialogue between two worlds of creation – one through art, the other through craftsmanship. At Hong Kong International Airport, this dialogue takes shape as an experience that unites emotion, imagination and savoir-faire.

“Through our partnership with Duty Zero by cdf and the Airport Authority Hong Kong, we’ve brought the Maison’s spirit of harmony and reinvention to life in a setting that reaches millions of travellers. This activation embodies what luxury in travel retail should aspire to: immersive, collaborative and culturally resonant.”

The HKIA installation extends beyond a single space, spanning multiple zones across the airport.

Duty Free by cdf Deputy General Manager Enzo Li added: “We see travel retail as a place of transformation. This collaboration with Moët Hennessy brings a new dimension of artistry to our retail landscape, inviting travellers to pause, look up, and engage with creativity in motion.

“As travellers mark this season of celebration, the Dom Pérignon x Murakami limited editions also capture the joy of gifting, where even a moment of purchase becomes an expression of creativity and connection. By curating experiences that unite global luxury houses, visionary artists and world-class airports, we continue to elevate travel retail into a space where culture and commerce meet seamlessly.”

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