The promotion will feature a fresh marine scent collection.

Molton Brown has unveiled a series of luxury, traditional and exclusive gifting activations for travellers during the Chinese New Year and Valentine’s Day period.

World Duty Free shoppers can obtain an exclusive Molton Brown Chinese New Year Gift Box. The activation marks the return of the Molton Brown Limited Edition gift box which was first released last year in conjunction with Chinese New Year.

The 2019 edition features an illustration from Niki Groom, better known as fashion illustrator Miss Magpie Fashion Spy. It includes London landmarks, reflecting the brand’s British heritage and a Happy New Year tagline in Mandarin to celebrate with the Chinese audience.

Rosie Cook, Molton Brown, Associate Director, Global Travel Retail said: “This activation was such a success last year that we are delighted to be partnering with World Duty Free exclusively this year to bring shoppers this very special gifting opportunity. This partnership demonstrates our commitment to create something truly unique for our customers and partners in the travel retail market.”

Molton Brown has also renewed its iClick partnership to engage Chinese customers in the UK during Chinese New Year. This will be achieved via apps including Hyperlocal, Mosocial and Youdao.

EXCLUSIVE OFFER

Through this promotion, Chinese customers visiting the UK will be able to benefit from an exclusive offer of a complimentary ginger shampoo when spending £50 ($65) in selected travel retail counters (London Heathrow, London Gatwick, Manchester, Edinburgh and Glasgow) and in store and online at moltonbrown.co.uk.

A Molton Brown counter at London Heathrow Terminal 5.

To mark the holiday season, Molton Brown is also unveiling a limited edition red pouch that will be offered to travellers buying an Eau de Parfum or Eau de Toilette on travel retail counters and in standalone stores.

The brand’s double-sided gifting ribbon will return for Chinese New Year and Valentine’s Day and be supported by luxury gift-tags and tassels.

Additionaly, the brand’s double-sided gifting ribbon will return in conjunction with the Valentine’s Day and Chinese New Year celebrations. It will be supported by luxury gift-tags and tassels. Aimed at elevating Molton Brown’s gifting offer through personalisation, the gift-tag will carry the Chinese character for luck in red and gold to reflect the core colours of the holidays. It will also be adorned with a gold tassle.

Finally, the gifting promotion will be supported by dedicated campaign visuals and Chinese copy at counters with significant Chinese traffic. A full page advertisement will also be included in the British Airways inflight magazine (December/January/February issue of the airline’s High Life magazine).

This promotion, specifically tailored to Chinese shoppers flying during the holiday season, will feature a fresh marine scent collection, Coastal Cypress & Sea Fennel. This is Molton Brown’s highest growing fragrance collection in travel retail and is particularly popular among Chinese shoppers.