The activation is located in the Candy Party concept in Terminal 1.

Mondelēz World Travel Retail has unveiled a new “House of Brands” shop-in-shop at Kuala Lumpur International Airport, in partnership with Valiram, bringing an immersive confectionery experience to one of Southeast Asia’s busiest travel hubs.

Located within the Candy Party concept in Terminal 1, the space brings together Mondelēz’s key global brands in a single, high-impact retail destination designed to drive visibility, engagement and category discovery.

The concept centres on a unified “House of Brands” identity, with clearly defined zones allowing each brand to showcase its heritage and personality. A circular digital halo suspended overhead delivers strong 360-degree visibility, helping to draw travellers into the space and enhance navigation in a high-traffic environment.

A key interactive feature is the digital sleeve personalisation printer, enabling travellers to customise Toblerone bars for gifting or personal use—adding a personalised touch to one of travel retail’s most popular confectionery products.

Each brand zone offers a distinct experience. Toblerone highlights its Swiss roots and iconic mountain imagery, while Cadbury’s space reflects its British heritage through a Union Jack-inspired design. Milka’s signature lilac environment brings its Alpine identity to life, Oreo delivers a playful, cross-generational appeal, and Daim showcases its Scandinavian origins with a focus on bold texture and flavour.

Carlos Granados Moyano, Global Sales Director, Mondelēz World Travel Retail, said: “Travel retail offers a unique environment where consumers are open to discovery but often pass quickly through the travel retail stores. With the House of Brands concept, we’re addressing the different shopping needs of various passenger demographics by bringing the broad appeal of the Mondelēz portfolio together in one high-impact brand experience that aims to increase dwell time. The space allows each brand to tell its own story while making it easier for travellers to explore the category and interact with our brands. In a busy travel hub like Kuala Lumpur, the balance between visibility, storytelling, and shopper navigation is critical to driving engagement and conversion.”

From Toblerone to Oreo, each brand zone offers a distinct experience.

Atish Rakhe, Senior Manager, Sales & Operations KLIA, Valiram, added: “The introduction of Mondelēz World Travel Retail’s “House of Brands” within Candy Party at Kuala Lumpur International Airport Terminal 1 marks a strong step forward in evolving confectionery retail in travel environments. Candy Party, as a Valiram concept, is built to deliver high-impact, experience-driven retail, and this collaboration allows us to bring Mondelēz’s globally recognized brands into a more engaging and discovery-led format. Together, we are enhancing how travellers interact with confectionery moving beyond traditional retail to create a more compelling and commercially effective in-store experience.”

The opening reinforces Mondelēz WTR’s focus on experiential retail, combining digital interaction, strong brand storytelling and impactful design to increase shopper engagement and drive growth within the confectionery category.

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