Monthly insights series: m1nd-set ranks top Hainan Island tourist activities

By Charlotte Turner |

We can now reveal the latest column from the m1nd-set ‘Monthly Hainan Insights’ series, exclusive to TRBusiness, furthering our mission with the Swiss research firm to keep readers fully informed on the rapidly evolving consumer trends of Hainan’s duty free shoppers.

‘Relevant, reliable and reputable’ this monthly executive digest offers invaluable need-to-know data and research on what has been described as a modern-day ‘duty free paradise’.

This month m1nd-set reveals that Sanya’s cruise harbour expects to receive 5 million visitors in 2035 and is ranked as the 5th largest cruise harbour in the world.

According to m1nd-set the most popular activity in Hainan is shopping with 98% of those surveyed ranking this in as their preferred activity during their stay.

Whilst shopping is clearly the biggest motivation for visiting Hainan, interestingly, visitors to Hainan will also visit restaurants an average of 8 times during their stay.

*Fieldwork conducted in Q1-Q3 2021 using m1nd-set’s unique database of international travellers. For more information on m1nd-set, contact: [email protected]


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