More than 200 VIPs gather in Sanya to toast Urban Decay launch in Hainan

By Luke Barras-hill |

The party featured the newly launched Naked Cyber Palette.

L’Oréal Travel Retail Asia Pacific hosted a beauty party last month (20 November) to celebrate California-based makeup brand Urban Decay’s entry into Hainan duty free.

In excess of 200 influencers, makeup artists and fashionistas attended Skybar at 1 Hotel, Sanya to explore the brand’s products via a digital activation.

The 800sq m Skybar transported visitors from Hainan to the US West Coast, with California-inspired zones such as Venice Beach skate park, an ocean view bar surrounded by palm trees, drive-in cinema and LA angel wings backdrop.


Guests were introduced to the Naked and Cyber Eyeshadow Palettes, All Nighter Setting Spray and Vice lipsticks.

While there, they were encouraged to create their own augmented reality avatar with shades from the Naked Cyber Palettes.

Meanwhile, professional makeup artists were on hand at makeup stations decked with playful giant Naked Palettes to provide styling services to attendees.

More than 200 top influencers, makeup artists and fashionistas joined Urban Decay’s first-ever California inspired beauty party in Hainan.

Youssef Benkirane, General Manager of Makeup Business Unit at L’Oréal Travel Retail Asia Pacific, commented: “The launch of Urban Decay in Hainan, a California-based, trendy, high-pigment makeup brand, is an important milestone for our brand development in travel retail Asia Pacific.

“We were very pleased to have over 200 beauty influencers and makeup addicts to express their individuality through our iconic makeup products in such immersive setting and experience.”

Urban Decay is now available at Hainan Tourism Downtown Duty Free Shopping Complex and Global Duty Free (GDF) Plaza, in collaboration with Lagardère Travel Retail China and Dufry.


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