Mrs Moncler’s exclusive women’s line features urban and sportswear garments.

Italian apparel and lifestyle brand Moncler has partnered with DFS Group in a first-of-a-kind appearance for Mrs Moncler at T Galleria by DFS, Macau, City of Dreams.

A pop-up housed within the expansive luxury retail precinct boasts a seven-metre high installation of Mrs Moncler, flanked by a selection of urban, runway-fit womenswear.

Nelson Mui, Vice President of Global Fashion Merchandising and Trends, DFS Group said: “DFS Group is thrilled to partner with Moncler, the leader in outerwear, to bring another innovative and exclusive experience to our fashion-conscious customers. We are honoured to host Mrs Moncler’s debut appearance at T Galleria by DFS, Macau, City of Dreams.”

DESIGN ‘STEP UP’

Mrs Moncler is said to offer ‘a momentous new design step’ within the brand’s merchandise selection.

The activation will feature monthly unveilings of the Limited Edition Moncler Genius collection as part of an international digital campaign, plus colour exclusives of Moncler’s Down Jacket and the Moncler Genius Limited Edition monthly capsules.

“Moncler is renowned for merging style with technology – incorporating inimitable mountaineering expertise with unique designs, perfect for sports enthusiasts and urban dwellers alike,” added Remo Ruffini, Chairman and CEO of Moncler. “We are therefore delighted to unveil Moncler’s one-of-a-kind products through an equally exceptional pop-up boutique.”