Ukrainian spirits company Nemiroff has partnered with Australia’s national women’s rugby team, the ‘Wallaroos’.

The alliance nods to Australia as a priority market for Nemiroff and marks an important step in the brand’s expansion across Australasia following the debut of Nemiroff De Luxe in 2024.

The fast-rising Wallaroos are becoming a force on the global rugby stage while redefining the role of women in elite sport, says Nemiroff.

Yuriy Sorochynskiy, CEO, Nemiroff said: “This partnership with the Wallaroos is another important milestone in Nemiroff’s international journey. We’re growing our global footprint through bold, value-driven alliances – and sport is a powerful vehicle for meaningful connection.

“The Wallaroos embody courage, passion, and national pride – exactly the kind of spirit that defines our brand. We’re proud to support their journey and introduce more Australians to the strength and character of Nemiroff.”

The international team is preparing for the Rugby World Cup, which kicks-off in England from next month.

Rugby Australia CEO Phil Waugh added: “This partnership with Nemiroff Vodka comes at an exciting time for both organisations as we look to grow our international presence. Nemiroff Vodka reaches its global clients with powerful messages of self-determination and their ‘power of spirit’ mantra aligns heavily with our core ethos for the Wallaroos.

“With the Rugby World Cup on the horizon in England and a golden period ahead for the Wallaroos on home soil, we are thrilled to welcome Nemiroff into our family of partners.”

The Wallaroos’ global sports portfolio includes collaborations with English Premier League clubs such as Aston Villa, West Ham United, Everton, and Fulham FC.