Nestlé basks in glory of travel retail portfolio at Hainan consumer expo

By Luke Barras-hill |

Many Chinese consumers encountered the GTR exclusive portfolio and other brands such as Smarties and Nestlé Swiss for the first time.

Chinese consumers flocked to the Nestlé stand to sample travel retail exclusive products during the China International Consumer Products Expo in Hainan (7-10 May).

Nestlé International Travel Retail (NITR) introduced more than 20,000 Chinese visitors to the travel retail portfolio over the course of the four-day event.

Merchandise on display included the new KitKat Senses Tablets in three flavours (see below); Nestlé Swiss 170g Indulgent Tablets in four flavours; and the Smarties range of ‘learn through play’ products, now in sustainable packaging.

FLATTERING HAINAN POLICIES OFFER BOOST

Nestlé ITR General Manager Stewart Dryburgh said: “Nestlé presented a significant 29 new products into the Chinese market during the expo, demonstrating its continued commitment to the local market.

“Encouragingly, the ITR area was a definite highlight with Nestlé China Chairman and CEO Rashid Qureshi frequently interviewed against the backdrop of our travel retail display and iconic KitKat bus.

“There’s no doubt that this opportunity to introduce the NITR range to Chinese consumers will have a clear benefit for us, especially as international travel begins to open up again.

“In the meantime, the favourable policies of Hainan will enable Nestlé to introduce more quality brands better known outside China, which in turn will raise awareness and appeal to Chinese travellers.”

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