Nestlé ITR General Manager Stewart Dryburgh said he is ‘delighted’ with the interest shown in the company’s travel retail portfolio at the second China International Consumer Product Expo, which took place in Hainan from 25-30 July.

 

This year’s CICPE Expo in Hainan attracted an estimated 4,000 visitors to the Nestlé stand.

 

“We were delighted with the interest in the international travel retail business section – a clear consequence of the Chinese Government’s dynamic duty free policy in Hainan,” said Dryburgh.

 

Nestlé’s 125sq m stand served to showcase the company’s leading travel retail brands KitKat and TR exclusive, Nestlé Swiss, while visitors were keen to interact with the KitKat Bus which provided photo opportunities for young and old alike.

 

NITR was keen to highlight the KitKat Senses range, including new 120g Tablets as well as the Nestlé Swiss 170g Indulgent Tablets in four flavours.

 

Alongside the ITR business unit, a separate Sustainability/Regeneration area of the booth educated visitors on Nestlé’s wide-ranging policies and strategies to help protect, renew, and restore our planet.

 

“Nestlé is fully committed to the Chinese duty free market and participating in this event is key in developing relationships both with our local partners and consumers,” added Dryburgh.

 

“We have been delighted with the response to our stand and product offer.

 

“The particular interest in travel retail products was very pleasing and gave us a superb opportunity to raise awareness of our portfolio with the Chinese consumer.”