Nestlé launches Nescafé Dolce Gusto coffee machine into travel retail

By Charlotte Turner |

Nestlé International Travel Retail has launched the Nescafé Dolce Gusto beverage system into travel retail at Singapore’s Changi Airport, terminals 1, 2 and 3 from early December 2012.


The system, which will be available to purchase from Sprint-Cass electronics stores at Changi airport, includes a compact automatic machine and a range of capsules that “makes it easy to create a wide variety of beverages at a quality that compares to the best Coffee Houses,” says NITR.


NITR brand manager, Emmanuelle Chavarot, says : “While we remain focused and committed to developing the confectionery category, the incredible success of Nescafé Dolce Gusto in more than 60 countries worldwide inspired us to extend the concept to travel retail.


“It’s not just a coffee machine but a real lifestyle experience. We firmly believe that the consumers will be keen to discover the fun and colourful universe of Nescafé Dolce Gusto and will be wowed by the great taste of the beverages.”


Apart from the core offer of machine, capsules and accessories, NITR is investing in premium display units, in-store sampling and product demonstration.


NITR will use augmented reality to further enhance its promotion at Changi as well provide its customers with a special bag to carry their Dolce Gusto purchase in.


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