New onboard listings strengthen Foreo’s inflight alliance with 3Sixty Duty Free

By Luke Barras-hill |

Foreo Global Travel Retail Director Gary Leong.

Well-known products from Foreo are appearing onboard VietJet Air, Tigerair Taiwan, RwandAir and Virgin Atlantic.

The Swedish beauty and tech firm has fortified its partnership with 3Sixty Duty Free in a move that bolsters the former’s presence in Europe, Africa and Vietnam.

Low-cost carrier VietJet Air welcomes the Luna Mini 2 in pink as Tigerair Taiwan welcomes the Luna Mini 3 in mint and RwandAir stocks the Luna 3.

In addition, Virgin Atlantic is carrying Luna 3 and Bear Fuschia, which offers micro-current treatments to travellers inflight.

Concessionaire 3Sixty Duty Free is a long-term partner of Foreo’s, providing marketing support for the brand such as e-banner support online and cover positions within the boutique magazines in a bid to enhance the brand’s exposure.

Global Travel Retail Director Gary Leong said: “We are thrilled to be expanding our presence to even more countries via our long-time partner 3Sixty.

Foreo Luna 3 placement with Virgin Atlantic.

“Foreo has quickly become a force to be reckoned with in the travel retail industry, bolstered by the support of incredible partners. Of course, our expansion would not be possible without the demand from our customers, and we are eternally grateful for their unwavering support.”

3Sixty Duty Free Chief Operating Officer Alex Anson added: “At 3Sixty we are thrilled to be partnered with Foreo, one of the most talked about beauty brands in the world.

“Investing in our partners and bringing to market innovative solutions, further expands our omni-channel footprint and continues elevating the travel retail experience for customers.”

Foreo counter with DR Group at Langkawi International Airport in Malaysia.

New placement in Langkawi

In separate news, Foreo has launched a new listing with DR Group in Langkawi, Malaysia.

Foreo held a placement with the company’s KLIA Shop beginning in 2019 and this has now been extended to Langkawi International Airport.

Foreo’s new Luna 4 range, which includes Luna 4, Luna 4 Mini and Luna 4 Body, arrive in Malaysia’s archipelago, as demand for the products increase.

The Luna 3 and Luna 3 Mini, Bear and UFO 2 bolster the range, alongside Foreo’s existing collection of cleansers, serums and accompanying masks for the UFO.

Leong added: “We are thrilled to be launching our new Luna 4 range in Langkawi, arguably one of the most beautiful islands in the world, and one of my favourite places to visit.

“DR Group has been instrumental in this partnership, and we are excited to be able to offer a wide range of Foreo options to both local and international tourists.

“As the ultimate skin tools in the beauty world, there is no better time to explore levelling up your skincare routine at one of the best islands in Asia – 5-star resorts and 5-star skin, what could be more enticing than that?”

Founded in 1988, DR Group (Colours & Fragrances Sdn Bhd) began its business in Malaysia’s international airports and went on to diversify its operations into trading, distribution, manufacturing, property developments, and investments.

The group oversees a range of concessions covering confectionery, perfumes, cosmetics, souvenirs, fashion apparel, and accessories at Kuala Lumpur International Airport, Penang International Airport, Langkawi International Airport, Kota Kinabalu Airport, Kuching International Airport, and Labuan International Airport.

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