The Shilla Online Duty Free has launched its own standalone payment service (Shilla Pay). Only available for Korean customers, the launch is part of the retailer’s strategy to create loyal customers by improving payment convenience and adding exclusive benefits.
Amid the increasing mobile shopping trend, The Shilla Online Duty Free has strived to improve the convenience of payment by introducing various types of mobile payment systems. These include Smile Pay, PayCo, Kakao Pay and SSG Pay.
In this instance, Shilla Pay has been developed in collaboration with eBay Korea. The new concept allows users to pay with their registered credit or debit card and also by direct deposit.
The Shilla Duty Free said: “The Shilla Online Duty Free chose to work with eBay Korea to quickly attract new members from Smile Pay. This is eBay Korea’s simple payment service which has a membership base of 14.5 million.
“Customers who have used Smile Pay at any of eBay Koreas’s e-commerce platforms, including Gmarket, Auction and G9, can use Shilla Pay with the same password.
“All they have to do is accept the Terms and Conditions of Use. There is no need to sign up for a new account.”
According to the retailer, Shilla Pay provides more benefits than any other The Shilla Online Duty Free payment solution. Users can earn up to 0.5% LaLa Cash back on their actual payments. LaLa Cash is redeemable for cash at The Shilla Online Duty Free.
Furthermore, customers paying with a credit or debit card connected to Shilla Pay can earn 0.2% LaLa Cash back and 0.5% Smile Cash back. Both can be used for discounts at The Shilla Online Duty Free.
Shilla Pay users can also enjoy discounts of up to eight percent and interest-free instalments on their credit card payments.
Meanwhile, The Shilla Online Duty Free is celebrating the launch of the Shilla Pay Service with various events.
Customers paying via Shilla Pay until 30 September have the opportunity to enter a prize draw. Prizes include return flights to Los Angeles, a one-night stay at The Shilla Hotel in Seoul and dinner for two at The Shilla Hotel Seoul’s La Yeon Korean restaurant. Additionally, all customers will receive KRW500 in LaLa Cash when registering with Shilla Pay.
Those using Shilla Pay will also receive a discount of up to 8% on credit card payments of over KRW300,00 until 15 September. Shilla Pay-connected Samsung Cards, Shinhan Cards, KB Kookmin Cards and Hyundai Cards are all accepted.
Discounts of up to 10% on Smile Card payments will also be offered.
A spokesperson for The Shilla Duty Free commented: “The Shilla Duty Free hopes the introduction of Shilla Pay will make its online store users’ shopping more convenient. We are planning to steadily expand the benefits for Shilla Pay users, so this can be a point of difference for our online store.”
Asia & Pacific,
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