Nuance-Watson (Hong Kong) and Bally opened their newly refurbished Bally boutique in the Terminal 1 East Hall at Hong Kong International Airport (HKIA) earlier this week, with the retailer describing Bally as 'one of the

all-time best-selling mainstream luxury labels at HKIA' which is also the brand's number one location for all Bally travel retail stores worldwide.

Nuance-Watson said that the new outlet offers the full range of men's and women's shoes, bags and ready to wear, all designed by Bally's Creative Director, Brian Atwood, who is credited with bringing Bally up to date 'with stylish, modern allure'.

Nuance-Watson (HK) Regional Managing Director, North Asia Alessandra Piovesana said: ‘We take pride to have established Bally as one of the all-time best-selling mainstream luxury labels at HKIA and met our customers' desires since we brought in the brand in 1998. The winning of the new luxury boutique concession among a severe competition reflected the commercial success of the brand and it was the best reward of the past 10 years of our hard work and dedication to growing the brand at HKIA, with the support of Bally and the Airport Authority. We are committed to continue to satisfying customers in partnership with Bally, and ascertain the best exposure and return for the brand at our airport.’

Nuance-Watson adds that it has achieved a 'remarkable sales performance' for Bally in the 21 years that the brand has operated at HKIA and today the Bally boutique is the number one seller amongst all Bally travel retail stores worldwide.

Describing the store, Nuance-Watson said: ‘The new Bally store concept supports the principle of creating effortlessly elegant spaces that evoke a sense of sophisticated calm. The natural colour palette of the Bally store plays with the contrast of light and dark surfaces and textures. Brushed bronze displays, featuring smoked mirror backdrops are punctuated with sumptuous flint suede shelves and platforms; beautifully showcasing the product.

‘Natural oak hardwood floors are enhanced by rich brown velvet rugs with leather trim. Soft natural boucle fabric sofas, low leather tables with and small square table lamps are used to create a welcoming setting that ensures a truly memorable shopping experience.’

In conjunction with the boutique re-opening, a special exhibition of Bally's 19th century shoes, all specially brought in from Switzerland, is running in store until mid-September 2009. The retailer says that this offers customers 'a wonderful and rare opportunity' to see these displays first hand for the first time in any airport in Asia. Debuting with the grand opening event, there was also a sneak preview of Bally's new Autumn/Winter Collection.

Present at the new store opening earlier this week were Alessandra Piovesana, Nuance-Watson (HK) Regional Managing Director, North Asia; Mr. Mimmo Mariottini, Bally Global Travel Retail Director; Ms. Eva Tsang, Airport Authority HK General Manager, Retail & Advertising Business; and Ms. Clarice Au, Nuance-Watson (HK) General Manager, Operations.