Nuance-Watson (Singapore) and premium skincare brand SK-II have generated sales of nearly $1m following the launch of the Skin Signature Series with a major six-week promotion that started on June 30 – despite the recessionary
period and passenger numbers still in decline.
This remarkable achievement saw sales far exceed expectations, with impressive growth versus last year and this is the second time that Nuance-Watson (Singapore) and SK-II have successfully teamed up for a global initiative of this sort.
The SK-II Skin Signature Series with Oli-Vityl and its three-step beauty regime claims to enhance the skin's power, i.e. the skin's natural ability to withstand stress and maintain its texture, radiance and firmness.
The company says that the Skin Signature Moisturizer, 'an essential moisturiser', is the first step to boosting one's skin power from within with its 'powerful cocktail' of Oli-Vityl, Signaline and Pitera. A unique two-piece stretchable mask – The Skin Signature 3D Refining Mask – also delivers a dose of actives to amplify skin power. The range also includes Skin Signature Cream-in Foundation that provides 'a beautiful finish for skin' while working on enhancing skin power.
Nuance-Watson says that this latest break-through technology series was launched together with the brand's award-winning Facial Treatment Essence in all of Nuance-Watson (Singapore) Perfumes + Cosmetics stores with massive visibility in terms of store display and communication. As the retailer expected, the Skin Signature Series was purchased largely by locals and mainland Chinese whose purchases accounted for more than half of the promotion's total sales.
'Quite effortlessly', SK-II maintained its number one ranking in the cosmetics category in July with the successful introduction of this Skin Signature Series. Jorge Rodriguez, Category Manager at Nuance-Watson Singapore said: ‘We were apprehensive initially as there was no leverage on any PR campaign since this was a worldwide launch exclusively with us. Traffic was also weak because of the recession. But we decided to go for it and we are definitely glad we did.’
Asia & Pacific,