Nuance-Watson Beats HK domestic to it

By Caroline Sargent |

Nuance-Watson (HK) has succeeded in being first to launch Beats’ New Studio headphones in the latest colours – Champagne Gold and Metallic Sky (pictured) – beating all domestic retail doors in Hong Kong. The hugely popular headphones are now available in three Sound & Vision ‘Enriching Life’ stores and two Fortress electronics stores at the Hong Kong International Airport (HKIA).


Commenting on the premier launch, Ms. Alessandra Piovesana, Regional Managing Director of Nuance-Watson (HK) Ltd. said, “Beats Studio headphones are icons. We believe these two new colours are appealing to our discerning customers who wish to improve their audio experience with a look of sophistication, luxury and style. We are thankful to Beats’ exceptional support in granting to us for our airport customers this privilege, to be the first in Hong Kong to own these latest colours. This first launch is yet another valid example of our strong partnership with top brands and our unwavering efforts in satisfying customers’ demand for newness.”


From early September, Beats Roadshow at Sound & Vision will be prominently displayed at shop front, with eye-catching promotional counters to attract interest to the colourful collection of Beats headphones, including these two exclusive colours.


There will also be a demonstration booth for customers to touch and feel Beats headphones and speakers. An exclusive gift of a Beats-branded tee and wrist band will be reserved for customers who make a purchase of selected Beats models.


Recently redesigned and reimagined, new Beats Studio headphones are lighter, sexier, stronger, and more comfortable, with precision sound, Adaptive Noise Cancelling, a 20-hour rechargeable battery, and RemoteTalk.

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