Nuance-Watson (HK) has announced that it is set to join Virgin Atlantic?s Upper Class Suite reward programme. This is the first time Virgin Atlantic has teamed up with an airport retail operator on such a
programme in Hong Kong.
In this reward programme, Virgin Atlantic will offer free Nuance-Watson shopping coupons to its upper class passengers flying from Hong Kong to Sydney between March and December 2006.
Nuance-Watson is the only airport retailer chosen to join the reward programme. With its extensive range of shops from luxury boutiques to essential outlets, Nuance-Watson will offer Virgin?s upper class passengers unlimited choices of products and world-class shopping experience.
The company said: ‘This alliance sets the best example of cooperation between airline and airport retailer for building force together to offer passengers a total experience starting before flight.’
Passengers flying Virgin Atlantic round trips to Sydney with Upper Class Suite Adult Fares between March and December will be entitled to a HK$2,000 ($257.70) coupon to shop in any one of Nuance-Watson?s many outlets in Hong Kong International Airport.
The programme will be promoted through an extensive media campaign, including outdoor billboard, MTR trackside billboard, print advertisements and direct communications to Australian member clubs.
Asia & Pacific,