As a sign of its gratitude to its customers and brand partners’, Nuance-Watson has launched a “Till We Meet Again” campaign at Hong Kong International Airport, as its core General Merchandising and Perfume and Cosmetics concessions contract comes to an end in November.
As previously reported, DFS Group was confirmed as the winner of all three core retail contracts at HKIA, in June earlier this year. At the time, the Nuance Group President & CEO Roberto Graziani released a statement expressing ‘extreme’ disappointment at the retail awards to a competitor.
In honour of its 14 year term at HKIA, NWHK combined an exhibition, a commemorative magazine, in-store gift-with-purchase promotions and shopping privileges.
“Till We Meet Again” activities included the issue of a deluxe two-book commemorative edition of eNrich magazine, paying tribute to the two concessions’ business partners and customers.
[Above: Customers were invited to sign their names and have their pictures taken against a NWHK back drop during the campaign]
Alessandra Piovesana, Regional Managing Director of Nuance-Watson Asia said: “Our General Merchandise and Perfumes & Cosmetics teams are thankful to have enjoyed an amazingly eventful and exciting 14 years at HKIA.
“Our effort in enriching our customers’ shopping experience at HKIA would not have yielded their ultimate satisfaction without the support of our stakeholders, including our valuable brand and vendor partners, the Airport Authority, our investing Parents’ companies – The Nuance Group and A.S. Watson Group, and our committed staff. Last but not least, there are our customers who have helped underpin our achievements.”
“Over the years, our flagship stores such as The Atrium, The Plaza and Temptation Duty Free outlets; our gate stores The Gateway and Scent & Beauty; and arrival stores Essentials Express and Beauty Express have established themselves as a cradle of successful brand stories and a birthplace of marketing innovations.
“We have developed many meaningful ways of ensuring we always excite travellers with our best selections and services. Leveraging the two concessions, we have grown and diversified our operations at HKIA, which include electronics, luxury brand and specialty retailing.
“Along the way we have won over 70 coveted local and international awards and became World’s Best Travel Retailer and Best Airport Travel Retailer, as we were again recognised by the 2012 DFNI Global Awards. Such wonderful achievements are rooted in our culture of constant innovations. We are proud to take this occasion to revisit the accomplishments and performances of the two licenses with our stakeholders.
“Travel retail has the world at its fingers’ tips, thus until we meet again, I would like to take this opportunity to sincerely thank every stakeholder for their trust and support for our General Merchandise and Perfumes & Cosmetics businesses throughout our 14 very productive and successful years at HKIA.”
Besides the eNrich magazine, an exhibition of “14 years’ of retail excellence at HKIA”, quizzes with free gifts were given out at The Plaza department store.
During the campaign, NWHK offered customers a travel retail exclusive foldable shopping bag as a gwp, made of 100% recycled material
As their General Merchandise and Perfume & Cosmetics department stores were about to cease trading, 530 NWHK’s office and frontline staff “demonstrated their dynamic team spirit on floor to support the final store closing, ensuring a systematic, disciplined and dignified change-over.”
In appreciation to staff’s contribution over the years, NWHK management gathered together with staff to attend a fond farewell party. That said, Piovesana and her team remain confident that NWHK’s determination to enhance passengers’ enjoyment and add value to HKIA’s retail environment will continue undimmed at its remaining 17 stores.
Asia & Pacific,
Asia & Pacific,