Nuance-Watson (Hong Kong) has won three awards in the recent Hong Kong RFID Awards 2009 presentation, receiving the largest number of distinctions for its 'Mobile Discovery' RFID Display Station which was launched in its 'Sound

& Vision – Enriching Life' stores at Hong Kong International Airport last July.

For uninitiated, Nuance-Watson's 'Mobile Discovery' RFID interactive display station was co-developed with PCCW Solutions Ltd enabling customers to instantly view on screen complete mobile phone product details, promotional information and product trailers. Customers can also obtain instant recommendations on matching mobile phone accessories and compare up to three different models by scanning the RFID tags.

Through the ability to co-ordinate and cross-reference between different products, the station gives customers all the information they need to make a choice. It also allows the company to update product list data off-site, which minimizes disruption to sales. Data about product popularity and trends can also be collected for better understanding of customers' buying behaviour and preferences.

Turning back to its awards, Nuance-Watson (HK) picked up the Gold Award for the Most Innovative Use of EPC/RFID, the Silver Award in the Most Innovative EPC/RFID Products category, as well as the Bronze Award in the Best EPC/RFID Implementation category. The retailer said that these awards 'further underline the retailer's commitment in constant innovations to offer customers the best airport shopping experience'.

Now entering its second year, the Hong Kong RFID Awards 2009 is co-organized by the Hong Kong Research & Development Centre for Logistics and Supply Chain Management Enabling Technologies (LSCM); the Hong Kong Science & Technology Parks Corporation (HKSTP); and the Hong Kong RFID Centre.

The event aims to bring recognition to pioneering enterprises that have successfully brought EPC/RFID technologies into business operations; who encourage the adoption of EPC/RFID technologies by businesses in Hong Kong and the Pearl River Delta region; and who foster the development of new EPC/RFID products and services.

Airport Authority Hong Kong was the Gold Award winner for the Most Innovative Use of EPC/RFID for its 'Integrated RFID Baggage Reconciliation and Management System' in the inaugural Hong Kong RFID Awards 2008.