Osborne’s Gold Gin is crafted from Spanish tangerines.

Osborne has kicked off its Lunar New Year celebrations in Asia with a bold Gold Gin activation at Kuala Lumpur International Airport (KLIA) Arrivals, marking the brand’s first travel retail celebration of the 2026 Year of the Horse.

The eye-catching Gold Gin experience brings a festive, premium touch to the arrivals hall at KLIA during one of the most important gifting periods in the travel retail calendar. Developed in collaboration with PBH Duty Free, the activation is designed to appeal to both gifting and self-purchase, with sampling at its core and a strong focus on the liquid’s distinctive golden character.

Gold Gin’s fresh citrus profile is brought to life through storytelling around one of its key ingredients – Spanish tangerines – which play a central role in defining the spirit’s vibrant taste. Crafted using traditional distillation and maceration techniques, the super-premium gin is produced using five distillations of French-origin grain alcohol, resulting in a refined, clean liquid balanced by bright citrus notes.

Osborne Global Travel Retail Manager Cathy Rolland said Lunar New Year remains a crucial moment for brands looking to connect with travelling consumers. “Lunar New Year is an extremely important and dynamic period for travel retail, and Gold Gin is perfectly positioned to resonate with travellers seeking something special, whether for gifting or self-indulgence,” she said. “This activation at KLIA reflects Gold Gin’s super-premium credentials, from the French origin of the liquid to its unique marriage with Spanish tangerines. It offers a golden way for Osborne, our partners and our customers to celebrate the Year of the Horse.”

Alongside Gold Gin, Osborne is also spotlighting its iconic Cinco Jotas brand for the festive season. The 100% Iberian acorn-fed ham, widely regarded as a benchmark of Spanish gastronomy, is being presented in bespoke travel retail-exclusive Lunar New Year packaging at select airports across Spain and Europe. The limited-edition festive sleeve enhances Cinco Jotas’ appeal as a premium gifting choice during the holiday period.

Rolland added: “With Gold Gin and Cinco Jotas, we are showcasing two very different but equally iconic expressions of the Osborne portfolio. Both speak to authenticity, craftsmanship and premium gifting – values that resonate strongly with travellers during Lunar New Year. Together, they underline our commitment to creating distinctive and meaningful experiences in travel retail.”

Through targeted activations and exclusive packaging, Osborne continues to use Lunar New Year as a platform to drive visibility, engagement and premium gifting across the travel retail channel.

READ NEXT: Osborne targets Asia Pacific market with a tailored taste of Spain

READ NEXT: Tumi celebrates Year of the Horse with Lunar New Year collection

READ NEXT: Rémy Martin unveils Lunar New Year collaboration with Xue Song