Passengers were chauffeured in Monkey Shoulder-branded buggies and, upon arrival at Ospree’s duty free departure stores, treated to a complimentary Monkey Shoulder beverage shot.

Ospree Duty Free and Monkey Shoulder recently teamed up to deliver a ‘Liquid On Lips’  activation engaging promoting Monkey Shoulder whisky, kicking off a dynamic in-store experience filled with interactive elements and brand engagement.

Signposted by tent cards, touchpoint and a business assistance team, all in an effort to educate passengers on the whisky, the activation featured a giant mixer truck pulsating a live DJ spinning a specially curated Monkey Shoulder playlist to bring festive vibes to the terminal, while shoppers were gifted with branded coasters.

In a joint release, Monkey Shoulder and Ospree Duty Free said this activation underscores the growing importance of experiential retail in global travel hubs, tapping into emerging consumer preferences for interaction, storytelling, and exclusivity.

The partnership added this campaign not only supports category innovation in spirits, but also redefines how a lifestyle brand can interact with its audience at a pivotal touchpoint.

An Ospree Duty Free spokesperson shared: “This collaboration with Monkey Shoulder is truly one-of-a-kind, and we’re proud to bring something so fresh and engaging. The DJ setup, the larger-than-life truck, branded golf carts (buggy) and the whole Liquid On Lips vibe creates a fun, experiential moment for travellers ensuring to cover each touch point.

At Ospree Duty Free, we’re always looking to create new ways for travellers to pause, engage, and take back a unique memory, and this one checks all the boxes.”

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