Left: The Paul & Shark SS25 collection. Right: Paul & Shark CEO Andrea Dini.

ADVERTISEMENT FEATURE: Italian luxury clothing brand Paul & Shark is committed to strengthening its presence in travel retail in Asia and is inviting prospective partners to visit the company’s booth at Basement 2, 2-J22 at the TFWA Asia Pacific Exhibition in Singapore this week (11-15 May, 2025).

Travel retail has been identified as a key pillar of the company’s evolution, complete with a new leadership structure to help propel the company toward its goals.

Chiara Di Matteo is leading the charge as Head of Global Travel Retail, with Eleonora Forte supporting in her role as Global Travel Retail Manager.

“Together, they bring agility, precision and a growth mindset to the channel,” commented Paul & Shark CEO Andrea Dini.

“It’s a lean, high-performing team, laser-focused on results and built to scale.”

Paul & Shark is creating capsule collections with international travellers in mind. Pictured here is the SS25 collection.

Known for blending Italian style with high-performance materials, Paul & Shark is delivering localised visual merchandising, market specific retail training and capsule collections designed with international travellers in mind.

Please see below a selection of the company’s best-fit items for the channel, all from the Spring/Summer 2025 collection.

Hybrid Sweater in Typhoon Re-4×4 Stretch and Summer Wool

This zip-up cardigan is an everyday wardrobe essential that embodies the essence of Paul & Shark in every detail, with its luxurious materials and ultra-functional styling.

Part of the brand’s Save the Sea project, which expresses a commitment to protecting the planet, the cardigan is crafted from summer wool for a warm yet breezy feel against the skin.

The front stands out in Typhoon Re-4X4 Stretch: a high-performance fabric engineered to flex in four directions to naturally mould to the wearer’s every movement.

Product code: 25411709/050

Hybrid Sweater in Typhoon Re-4×4 Stretch and Summer Wool.

Wool and Silk Bomber

This elegant and sophisticated bomber is crafted from wool-silk produced in Italy with Loro Piana’s Green Storm System: a Loro Piana registered trademark that makes the fabric waterproof and wind-resistant, without affecting the softness or comfort of the natural fibre.

It features a knitted collar, handy pockets and a printed lining that reinterprets the iconic Paul & Shark logo with an intricate coat of arms.

Product code: 25412407 var.090

Wool and Silk Bomber.

Hybrid Sweater in Aqualeather Suede, Cotton and Cashmere

This hybrid design combines the versatility of a jumper with the protection of a lightweight jacket.

It’s crafted from Aqualeather, a special suede that has been treated to provide resistance against water and dust.

The sleeves and back are cut from a cotton-cashmere honeycomb knit, providing a super-soft feel against the skin, with the two-way zip closure for a versatile, customisable fit.

Product code: 25411707/376

Hybrid Sweater in Aqualeather Suede, Cotton and Cashmere.

Crew Neck Sweater in Fresco Cotton with Linen Details

This long-sleeved jumper exudes summer vibes, with its linen accents on the shoulders.

This style is knitted from Fresco: an ultra-fine yet resistant cotton yarn that’s ideal for the warmer months.

It’s presented in an elegantly fitting crew-neck silhouette, embellished with the brand’s signature shark label on the hem.

Product code: 25411514/013

Crew Neck Sweater in Fresco Cotton with Linen Details.

Perlé Cotton Jersey Polo

This classic polo is an everyday wardrobe staple that teams Paul & Shark’s heritage with modern proportions.

It’s crafted from double-faced mercerised cotton jersey which offers three key benefits: superior colour absorbency for a more vibrant appearance; resilience to washing; and a silky smooth texture. The result is a garment that’s versatile yet luxurious.

Slits on the sides ensure the silhouette naturally flexes to the wearer’s movements while Paul & Shark’s signature metal shark adds a refined touch.

Product code: 25411234/11D

Perlé Cotton Jersey Polo.

Please view the May 2025 issue of TRBusiness magazine for an advertisement feature on Paul & Shark including more comments from CEO Andrea Dini.

The Paul & Shark advertisement feature in the May 2025 issue. Click on the image to read.