Penfolds and DFS pledge yuletide gifts at Singapore’s Gardens by the Bay

By Luke Barras-hill |

Australian winemaker Penfolds is delivering festive cheer to visitors at Singapore’s Christmas Wonderland.

Dubbed ‘Singapore’s biggest yuletide event’, Christmas Wonderland returns to the Gardens by the Bay from 3 December to 2 January.

Penfolds, in partnership with DFS, is hosting a dedicated ‘Winter Hut’ featuring GWP opportunities and gift personalisation using a bespoke Penfolds ribbon at the outdoor Mistletoe Alley Market.

The ‘Winter Hut’ pop-up runs from 3 December – 2 January.

TIS THE SEASON…

Alongside shopping, visitors to the ticketed event will encounter stunning light displays, festive offerings such as a Venetian double-storey carousel, games and more.

Simon Carter, Director of Global Travel Retail & On Premise Penfolds at Treasury Wine Estates, said: “We’re excited to partner with DFS with the Penfolds Winter Hut at the Christmas Wonderland at the iconic Gardens by the Bay in Singapore.

“[This is] A wonderful opportunity to showcase to DFS loyalty members our much sought-after premium wines over the festive season.

“At Penfolds, we strongly believe in travel retail and collaborating with partners to create immersive experiences which provide the opportunity to showcase our award-winning wines with gifting options to a much sought-after consumer base.”

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