Pernod Ricard GTR opens first in-airport Martell AI-powered boutique at Changi

By Faye Bartle |

Pernod Ricard GTR opens for in-airport Martell AI-powered boutique at Changi Airport.

Pernod Ricard GTR’s first in-airport Martell AI-powered boutique has opened at Changi Airport.

Pernod Ricard Global Travel Retail (GTR) has opened its first in-airport Martell artificial intelligence (AI) powered boutique at Changi Airport in partnership with Lotte Duty Free.

The new 33-square-foot boutique, situated within the Lotte Duty Free store in Terminal 1, plays host a range of immersive experiences and services designed to create memorable moments for travellers.

Among the highlights are an AI ambassador, fully digitalised merchandising units and VIP tastings.

An interactive feature that’s sure to be popular is the Martell Untouchable Taste tool, which guides shoppers through the Martell range and provides personalised tasting recommendations based on their preferences.

The recommendation is then sent to the Martell robot bartender, who will serve the consumer their desired drink.

Pernod Ricard GTR opens for in-airport Martell AI-powered boutique at Changi Airport.

The Martell AI-powered boutique has been designed to provide memorable experience for travellers.

“We’re always aiming to offer shoppers truly memorable experiences pushing the boundaries of what is possible in an airport space,” said Liya Zhang, Vice President of Marketing at Pernod Ricard Global Travel Retail.

“I sincerely believe we have delivered, as this store is the first of its kind in an airport globally.

“We feel that we have truly created something special with this opening and we’re excited for travellers to step inside and experience the exciting world of Martell, and hope they enjoy the personalised and delicious drinks which the new robot bartender creates.”

Pernod Ricard GTR opens for in-airport Martell AI-powered boutique at Changi Airport.

Pernod Ricard GTR’s immersive Martell boutique at Changi Airport has been brought to life in partnership with Lotte Duty Free.

To celebrate the store opening, shoppers who have pre-booked a tasting will receive a complimentary Martell cocktail glass when they spend more than SGD 150 (around US$112) per transaction until 28 February 2023.

READ MORE: Pernod Ricard H1 results: GTR sales recover to 80% of pre-Covid levels

“The opening of the Martell AI powered boutique at Lotte Duty Free has been a project in the works for over two years and we’re very excited to finally see it actualised for our customers,” said Jeff Jeong, Lotte Travel Retail Singapore Managing Director.

“Our partnership with Pernod Ricard goes from strength to strength, and we hope to continue working closely together, to elevate the omnichannel experience to a new level.”

Pernod Ricard GTR opens for in-airport Martell AI-powered boutique at Changi Airport.

The Martell Untouchable Taste tool guides shoppers through the Martell range and provides personalised tasting recommendations based on their preferences.

READ MORE: Pernod Ricard GTR says consumer insights are ‘at the heart’ of TR recovery

Teo Chew Hoon, Changi Airport Group’s Managing Director, Airside Concessions added: “Just as Changi Airport continually strives to innovate, we are excited to be partnering with Pernod Ricard and Lotte who share the same ethos and beliefs.

“We are proud to launch the Martell AI-powered boutique, which harnesses the power of data and technology to deliver personalised customer-centric experiences; a key tenet of the Changi Airport retail experience.”

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