Covid-19: Perth Airport turns challenges into opportunities with new initiatives

By Luke Barras-hill |

PER is confident it can unearth more ways of offering value to passengers and commercial opportunities to retailers.

Perth Airport (PER) continues to scale up its passenger services with the introduction of health and safety travel essential kits and carry-on-board airline meals, TRBusiness has learned.

Perth recently launched its Travel Safe Essentials packs in partnership with Airport Pharmacy Group, the operator of the Amcal Pharmacy chain.

The packs, which are available at Amcal’s Terminal 4 shop and via iVendi Group-operated vending machines across the terminals, include a travel-size hand sanitiser, anti-bacterial wipes, two surgical masks and tissues. They come in multi-sizes for single or family use, plus a more premium N-95 pack.

A temporary pop-up Amcal store has also been activated at Terminal 2.

Kate Holsgrove, Chief Commercial Officer, Perth Airport.

TAKE-ON-BOARD MEALS

Speaking to TRBusiness recently, Perth Airport Chief Commercial Officer Kate Holsgrove revealed a flurry of new initiatives to ensure a Covid-safe environment for passengers during their travels, including upping touch-free airport experiences.

Recently, the airport joined forces with its food & beverage and convenience retailers to provide carry-on-board pre-packaged value meal offers for those travellers who might not benefit from the onboard F&B service.

Passengers can collect the meals at Crate (T2, T4), Long Shot (T4), Coffee Quarter (T4) and Four Alls Brew House (T2).

The service has provided particularly popular among fly-in fly-out (FIFO) passengers.

“Covid-19 has thrown up some big challenges but we’ve been determined to turn those challenges into opportunities,” commented  Holsgrove.

“Our Travel Safe Essentials packs and the new onboard meal combos are great examples of working with our retail and food and beverage partners to provide a greater customer experience for our passengers.

“We knew we had to be innovative in our commercial responses and tapping into our partnerships with our retailer partners and food and beverage outlets has just increased the creative pool we could draw on.”

According to Holsgrove, the airport is now witnessing the fruits of that collaborative approach, with new products on shelves and new services for passengers.

“Safety, of course, has been a key focus and we’ve really broken down every step of the passenger journey through our terminals to ensure passengers feel completely confident,” she added.

Health and safety awareness at the airport has been afforded added impetus recently, after Perth Airport gained recognition from ACI as the first Australian Airport to receive a new global Covid-safe airport rating.

The new ‘Airport Health Accreditation’ rating is a global scheme launched by ACI based on robust and consistent Covid-safe practices.

Perth is one of only a handful of airports globally to have received the rating.

Congratulating Perth Airport, Stefano Baronci, Director General at ACI Asia-Pacific said: “Right now, it’s of paramount importance that we reassure both the travelling public and the authorities that airports are prioritising health and safety and providing safe and hygienic facilities according to ICAO and industry standards. The health accreditation fully supports that effort.”

Click here to read more comment from Kate Holsgrove in a recent ‘Over to you’ opinion column, where she discusses reinventing its operational activities, including across commercial areas, amid the Covid-19 crisis.

 

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