Trbusiness. The travel retail Trbusiness. The magazine for global retail and duty free professionals.Philip Morris adds Marlboro Year of the Horse packs
By Kevin Rozario |
Philip Morris International Duty Free has launched time-limited Year of the Horse packs for its best-selling Marlboro brand for Chinese New Year, distributed exclusively in Beijing, Hong Kong, Shanghai, Singapore, Japan, Dubai and Qatar airports plus China border shops.
The new soft-touch pack fuses traditional patterns and modern design elements. The 10-pack cartons are crafted in an easy-to-carry format for ease of travel and festive gifting. The initiative is being supported by merchandising in airport retail outlets which accentuates the pack design.
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